Hear it straight from the brand themselves! Shayna Macklin, Director of Strategy + Influencer Marketing at Rainbow Shops joins us to discuss what she looks for in influencers, what she needs creators to stop doing ASAP, and her forecasts for the world of influencer marketing. Whether you are on the brand side or creator side, Shayna is giving us a little sass and a little realism on the current status of this industry.

Resources:

• Check out Rainbow Shops @RainbowShops and find Shayna @ShaynaMack
• Shayna Moretti @shaynaslife
• Creators in the Metaverse Article
• Nike NFT Article

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Timestamps:

• [0:23] What Shayna looks for in creators.
• [4:24] What stats matter to Shayna.
• [8:29] Reels, views, and likes. 
• [12:13] What do you wish creators would stop doing?
• [20:25] What do you love that creators are doing?
• [24:06] Selling on TikTok vs Instagram.
• [29:33] What is on the horizon for the industry?
• [36:22] Fashion historically not paying creators.
• [38:58] As a creator, ask questions. 
• [39:46] Takeaways from today's episode. 

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Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.elyss
Website: www.soniaelyss.com

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