Making websites empathetic can improve your search engine rankings and discoverability.
In this episode I chat with Creativity Found Collective member and expert in search engine optimisation (SEO) Kelly Drewett, about the ways that business owners can improve the usability and accessibility of their websites, which in turn will enhance that site's performance on search engines such as Google.
We consider the different aspects of website work, from illustration, to design to development, as well as how outsourcing business tasks and leveraging the expertise of professionals can save you time and doesn't have to cost the earth.
Kelly touches on the mental health benefits she has experienced through recently re-finding her creativity, and we discuss the value of community and support networks for all small businesses.

Kelly Drewett at creativityfound.co.uk
CreativityFound.co.uk

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Researched, edited and produced by Claire Waite Brown
Music: Day Trips by Ketsa Undercover / Ketsa Creative Commons License Free Music Archive - Ketsa - Day Trips
Artworks: Emily Portnoi emilyportnoi.co.uk
Photo: Ella Pallet

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Podcast recorded with Riverside and hosted by Buzzsprout