Bret Shuford and Mandy Emerson, performers turned Instagram Coaches, join us to discuss the behind the scenes of growing a following: pivoting careers after lockdown hit, what they learned about creating viral content vs high quality content, how they handle social issues online, and the things that drive them bonkers in the DMs.

Resources:

Upstarter Podcast Network:
www.upstarterpods.com
Instagram: Upstarter Podcast Network

Timestamps:

• [2:31] How did it feel to jump into influencing?
• [4:50] Mandy and social media.
• [8:30] Did Bret have to pivot when beginning influencing?
• [11:04] Viral content vs meaningful content.
• [17:09] Scrolling your niches and reels bonuses.
• [21:46] Learning from mistakes and always moving forward.
• [25:54] The success comes when we own who we are.
• [29:01] Trolls and how to deal with them.
• [38:18] Opening up DMs.
• [44:25] What shocked you the most about growing a following?
• [48:08] Advice on putting your personality out there.

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Find Bret:
IG: @bretshuford / @broadwayhusbands
Website

Find Mandy:
IG: @themandyemerson
Website

Find Harley:

IG: @theharleyjordan
Website: theharleyjordan.com

Find Sonia:
IG: @Sonia.elyss
Website: soniaelyss.com

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