He previously worked for companies like WP Engine and Docsend before striking out on his own with his SEO and content strategy agency, Growth Plays.

JH is a wealth of knowledge about B2B marketing strategies, audience development, and SEO. Check out the full podcast to learn more about:

(00:00) Introduction

(01:47) Early career mistakes

(11:34) Why targeting zero-volume keywords makes zero sense

(15:54) How to market a product with no search demand

(20:08) Owned vs earned media

(26:46) Brand vs personal brand for social media

(37:25) What is a community and how do you build one?

(42:58) Why should you attend industry events?

(51:07) Facilitating connections at events

(55:39) When is marketing attribution useful?

(01:11:31) Why AI will encourage uniqueness in marketing

Where to find JH:

LinkedIn: https://www.linkedin.com/in/jhtscherck/

X: https://x.com/JHTScherck

Website: https://growthplays.com/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: https://x.com/timsoulo

Website: https://www.timsoulo.com/

Referenced:

Docsend: https://www.docsend.com/

WP Engine: https://wpengine.com/

Salesforce:

Marc Benioff: https://x.com/benioff

Drift: https://www.drift.com/

Dave Gerhardt: https://www.linkedin.com/in/davegerhardt/

Alex Poulos: https://www.linkedin.com/in/poulos/

MozCon: https://moz.com/mozcon

Rand Fishkin: https://www.linkedin.com/in/randfishkin/

Sparktoro article (Provable Marketing Attribution Is a Boondoggle): https://sparktoro.com/blog/provable-marketing-attribution-is-a-boondoggle-trust-your-gut-instead/

Orbit: https://orbit.love/

Orbit model of community: https://orbit.love/model

Olivier Pomel (CEO of DataDog): https://www.linkedin.com/in/olivierpomel/

Mattermark: https://mattermark.com/

Danielle Morill: https://www.linkedin.com/in/daniellemorrill/

Patrick Stox: https://www.linkedin.com/in/patrickstox/

https://x.com/patrickstox

Joshua Hardwick: https://x.com/JoshuaCHardwick

Ryan Law: https://www.linkedin.com/in/thinkingslow/

https://x.com/thinking_slow

Jason Cohen (WP Engine): https://x.com/asmartbear

Ross Hudgens: https://www.linkedin.com/in/rosshudgens/

Wil Reynolds: https://www.linkedin.com/in/wilreynolds/

Hubspot: https://www.hubspot.com/

PubCon: https://www.pubcon.com/

Dmitry Gerasymenko: https://x.com/botsbreeder