You’ve most likely noticed Dan Yoder’s handy work when driving through Madison. His company, Sign Art Studio, is responsible for the city’s most iconic signs: the huge new Orpheum marquee on State Street, the classic restored Badger Liquor sign a block away, the elegant, retro cool-looking Harvey House sign, and hundreds more. Bianca Martin sat down with Yoder to find out just how one becomes a “sign guy”, how many light bulbs it took to make the new Orpheum theater sign and why good design endures.

This show originally aired Feb. 13, 2024

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Learn more about the sponsors of this February 26th episode here:

• Dane County Humane Society