Ahrefs Podcast

Meet the mastermind behind Paddle's $75M ARR success | Andrew Davies (Paddle)


Listen Later

What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out!


Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog section wrong.


If you're ready for a more advanced masterclass in marketing, you won't want to miss this discussion!

In this episode, we cover:

  • Creating compelling brand stories
  • Educating customers on your product offering
  • Bringing customers into your marketing
  • How you should be using your blog
  • SEO vs paid media
  • Creating out of this world creatives
  • Content distribution game changers
  • Upping your video production game
  • Leveraging events for community buildingEmpowering teams to go on camera
  • What is Account Based Marketing (ABM)
  • Community empowerment as a marketing tool
  • Inspirational marketers
  • _________________________________________________

    If you enjoyed this episode, please subscribe!

    Where to find Andrew:

    X: https://x.com/andjdavies

    LinkedIn: https://www.linkedin.com/in/andjdavies/

    Website: https://www.paddle.com/


    Where to find Tim:

    LinkedIn: https://www.linkedin.com/in/timsoulo/

    X: @timsoulo

    Website: https://www.timsoulo.com/

    ________________________________________________

    Referenced in the episode:

    Space campaign: https://space.paddle.com/

    ...more
    View all episodesView all episodes
    Download on the App Store

    Ahrefs PodcastBy Ahrefs Podcast

    • 3.3
    • 3.3
    • 3.3
    • 3.3
    • 3.3

    3.3

    8 ratings


    More shows like Ahrefs Podcast

    View all
    The Knowledge Project by Shane Parrish

    The Knowledge Project

    2,690 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    703 Listeners

    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

    Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

    191 Listeners

    The a16z Show by Andreessen Horowitz

    The a16z Show

    1,089 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,264 Listeners

    Founders by David Senra

    Founders

    2,170 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,457 Listeners

    REWORK by 37signals

    REWORK

    210 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,549 Listeners

    Tech Brew Ride Home by Morning Brew

    Tech Brew Ride Home

    961 Listeners

    My First Million by Hubspot Media

    My First Million

    2,653 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,927 Listeners

    The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

    The Artificial Intelligence Show

    197 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    358 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    467 Listeners