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We dive into Megabonk, a surprise Steam indie hit that’s taken Twitch and the charts by storm. With 82K+ CCU, $2M in its first two weeks, and streamer hype driving growth, the trio explores what makes Megabonk work and whether it could scale to mobile.
Key insights:
Roguelite 3D blend of Vampire Survivors and Risk of Rain 2.
Deeper systems: map objectives, shrines, infinite inventory, banish/skip mechanics.
Core humor: banana-rang weapon, Mega Chad character, quirky item design.
“Screwed-up moment” for roguelites - moving past 2D isometric clones.
Shroud and other top Twitch streamers boosted it to 114K peak viewers.
Viral builds (level 500+ with full-screen bananas, nukes, shrines) = highly watchable.
Game thrives because it’s fun to watch as well as play.
Day 11: ~300K units sold, $2M revenue (discounted launch price €8.28).
Vampire Survivors never reached this CCU peak despite 23M lifetime units.
Risk of Rain 2 = 141M gross but publisher-backed. Megabonk is solo-dev mystery.
Obvious rewarded ad placements (refresh button, rerolls, revive).
Gacha for gear/characters could add whale-driven revenue.
Estimates: ~$270K/month ad revenue if ported straight to F2P. With gacha: far higher.
Sustaining Twitch attention requires updates or new systems.
Still, design depth is strong - the “systems combination” is what competitors will copy.
Takeaway: Megabonk is the new roguelite phenomenon: deep systems, streamer fuel, and endless monetization potential if (when) it comes to mobile.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.
Our sponsor FastSpring:
Has delivered D2C at scale for over 20 years
They power top mobile publishers around the world
Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
5
33 ratings
We dive into Megabonk, a surprise Steam indie hit that’s taken Twitch and the charts by storm. With 82K+ CCU, $2M in its first two weeks, and streamer hype driving growth, the trio explores what makes Megabonk work and whether it could scale to mobile.
Key insights:
Roguelite 3D blend of Vampire Survivors and Risk of Rain 2.
Deeper systems: map objectives, shrines, infinite inventory, banish/skip mechanics.
Core humor: banana-rang weapon, Mega Chad character, quirky item design.
“Screwed-up moment” for roguelites - moving past 2D isometric clones.
Shroud and other top Twitch streamers boosted it to 114K peak viewers.
Viral builds (level 500+ with full-screen bananas, nukes, shrines) = highly watchable.
Game thrives because it’s fun to watch as well as play.
Day 11: ~300K units sold, $2M revenue (discounted launch price €8.28).
Vampire Survivors never reached this CCU peak despite 23M lifetime units.
Risk of Rain 2 = 141M gross but publisher-backed. Megabonk is solo-dev mystery.
Obvious rewarded ad placements (refresh button, rerolls, revive).
Gacha for gear/characters could add whale-driven revenue.
Estimates: ~$270K/month ad revenue if ported straight to F2P. With gacha: far higher.
Sustaining Twitch attention requires updates or new systems.
Still, design depth is strong - the “systems combination” is what competitors will copy.
Takeaway: Megabonk is the new roguelite phenomenon: deep systems, streamer fuel, and endless monetization potential if (when) it comes to mobile.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.
Our sponsor FastSpring:
Has delivered D2C at scale for over 20 years
They power top mobile publishers around the world
Launch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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