Startups in Stilettos

Melissa Armstrong Helps Founders Understand Their Finances to Make Better Business Decisions


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“I think that my favorite thing about numbers is that, to me, they are a language to decode, and the most beautiful language because it's the language of truth.”


In today’s episode, Carlyn and Richelle speak with Melissa Armstrong, founder of SteadyHand Accounting and Advisory. Melissa has managed more than $500 million in corporate revenue over a 21 year career, and is passionate about helping women entrepreneurs decode their finances and build sustainable growth.


Throughout the episode, Melissa shares her journey, from initially rejecting and then finding passion for the family trade, to how she evolved her career into a platform to empower other entrepreneurs.


Through her empathetic approach, Melissa provides actionable insights, ensuring women entrepreneurs feel equipped to take control of their financial narratives.


Tune in to hear about the value of numbers, their innate honesty, and how Melissa uses them to help entrepreneurs just like yourself.


What we talked about:

How Melissa Discovered Her Mission [3:00]

When is the Right Time to Leave Your Corporate Position [7:45]

What Financial Blind Spots Are Common in Women-led Startups? [16:00]

How Melissa Strategically Grows Business [22:00]


Connect with Melissa:

Steady Hand Accounting

Linkedin


Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!



Get Featured on Startups in Stilettos


Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!



Grow Your Startup with Startups in Stilettos


Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.


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Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.

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