Merchant Sales Podcast

Auto dealers are leaning into dual pricing, surcharging, and other differential pricing strategies—and payments companies are taking notice. In this week’s episode, James Shepherd interviews Ben Ross of Green Payments to talk about how this high-volume, high-margin vertical is embracing innovative pricing models. Learn how Green Payments’ proprietary Dealer Genie software is built to serve this niche and integrate with dealer management platforms. Plus, discover why the auto industry is becoming a prime opportunity for savvy agents and ISOs looking to specialize.

How will AI reshape the payments industry? This week, James Shepherd explores the role of artificial intelligence in payments, featuring a groundbreaking conversation—including the first-ever AI agent interview on the podcast! He sits down with Vlad Sadovskiy, CEO of Netevia, to discuss AI's impact on ISOs, ISVs, and merchants. Then, Patti Murphy breaks down the latest on the Credit Card Competition Act and what new regulations could mean for the industry. Don’t miss this forward-looking episode!

Join me in this live event recap with Jonathan Shirey, CEO of Full Stack Payments, and Kirk Fourniadis, General Manager of SimpleSpa as we break down how sales agents can tap into the growing spa industry with the right software and payment solutions.

What you’ll learn:

• How to identify high-revenue spas and salons in need of better payments

• How SimpleSpa helps streamline operations and increase revenue

• How to schedule demos, close deals, and build long-term residuals

Don’t miss this opportunity to get ahead in one of the most profitable verticals in payments!

The fitness industry is growing, and with it comes new opportunities for sales agents and gym owners alike. If you missed our live event, you can now watch the replay and discover how Full Stack Payments and GymDesk are transforming gym management with seamless payment solutions.

In this session, we covered:

• Why fitness is one of the best industries for building long-term, high-value residuals

• How Full Stack Payments' partnership with GymDesk creates new revenue opportunities

• Strategies to identify gyms that need better payment solutions and how to close deals

• How to use the Full Stack Payments mobile app to track and grow your residuals

Join Jon Shirey (CEO, Full Stack Payments), Itay Gabay (VP Sales, GymDesk), and Alex Bohatka (AE Team Lead, GymDesk) as they break down this game-changing opportunity.

Catch the full replay now and learn how to take advantage of this growing market

Independent Software Vendors (ISVs) are reshaping the payments landscape, but do they pose a threat or a massive opportunity? This week, James Shepherd sits down with Caleb Avery, CEO of Tilled, to discuss the evolving role of ISVs in payments, the challenges they face, and how to capitalize on the opportunities they present. Then, Patti Murphy breaks down the latest developments in interchange costs, including potential regulations and new state laws impacting fees on tips and surcharges. Don’t miss this deep dive into the future of payments!

Why is payment processing so complex, and will it ever get simpler? This week, James Shepherd interviews UK-based payments expert Simon Kemp to explore the challenges and future of payment simplification. They discuss industry trends, the impact of verticalization, and whether complexity is here to stay. Then, Patti Murphy dives into Elon Musk’s latest venture—X Money. Could it disrupt the payments space? Tune in to find out!

Tune in to this recap of our webinar to learn how to build massive residuals in the Healthcare Payments industry. I am joined by Jon Shirey (CEO, Full Stack Payments), Mark Dunn (Owner, Field Guide & Co-owner, TSI), and Brian Wasserman (President & CEO, TSI) to discuss their new partnership and share strategies for targeting medical merchants, scheduling demos, and adding large accounts to your residual portfolio—all managed within the Full Stack Payments mobile app. Don't miss these expert insights!

In this episode, James Shepherd sits down with payments expert Kyle Morgan to break down the complexities of interchange and uncover the latest pricing tactics used to increase margins. From hidden fees to interchange padding and optimization, this discussion sheds light on how processing costs are structured and what ISOs and agents need to know. Whether you’re new to interchange or looking for advanced insights, this episode is packed with valuable information. Plus, Patti Murphy provides an update on Visa Direct’s push for instant payments.

In this live event, we hosted special guests Jury Balta, CEO of Defender POS, the leading provider of Gun Shop POS Solutions, and Jon Shirey, CEO of Full Stack Payments. We dove into the unique challenges facing gun shops, including compliance with laws, the high-risk payment processing designation, omni-channel solutions, and more.

During the event, Jon shared how viewers could download the Full Stack Payments app from the Apple or Android app stores to schedule a demo for a gun shop. The demo conversion rate is extremely high because Defender POS is the only all-in-one solution tailored for this vertical.

With Full Stack Payments' integrated payments setup, attendees learned how to schedule a demo, track its status, and earn lifetime vested residuals from merchant processing after closing a deal. Scheduling a demo is as easy as pulling up the app on your phone!

We also covered key tips to ensure a gun shop is a good fit before scheduling a demo. If you missed the live event, be sure to catch up here to get all the insights and training!

In this episode, James Shepherd interviews Robert Finnila, who shares his journey from starting strong in payment processing sales to recruiting and managing a team. Gain practical insights from someone who’s been on the front lines and transitioned into leadership in the merchant services industry. Stay tuned for Rich Norton’s sales tips and Patti Murphy’s update on fraud concerns in the P2P payments space.