CEO of Insight Marketing Group Jennifer Thompson joins the MGMA Insights Podcast to discuss how AI and automation transform medical practices. She shares strategies for improving patient engagement, streamlining operations, and reducing staff burnout. Jennifer will also speak at the MGMA Operations Conference in Las Vegas (March 2-4, 2025) on "Harnessing AI and Automation for Next-Level Healthcare."

Key Takeaways:

AI is changing how patients find healthcare.

• AI-driven search engines like ChatGPT and Gemini are replacing traditional Google searches.
• Optimize website content with FAQs, structured question-answer formats, and voice search compatibility.

AI and automation reduce staff burnout.

• Online scheduling lowers administrative workload.
• AI-driven appointment reminders decrease no-shows.
• Chatbots handle patient inquiries and referrals.

AI improves practice operations and billing.

• AI receptionists manage scheduling, intake, and follow-ups.
• Automated billing and coding tools increase accuracy and reduce claim denials.
• AI tools help update and maintain online practice listings.

Steps to get started with AI today.

• Implement appointment reminders and online scheduling.
• Add a chatbot to your website.
• Optimize website content for AI-driven search engines.
• Explore AI-driven intake and billing solutions.

Resources & Links:

• MGMA Operations Conference (March 2-4, 2025, Las Vegas) – Register Here
• Insight Marketing Group – Learn More
• MGMA Podcast Network – More Episodes