In this episode of the MGMA Insights Podcast, host Daniel Williams welcomes back Liz Mahan, the Director of Professional Development and Solutions at the Association for Advancing Physician and Provider Recruitment (AAPPR). Mahan dives deep into AAPPR's 2024 Benchmarking Report, exploring the key trends and challenges facing physician and provider recruitment in the coming years. From the ongoing physician shortage to the evolving needs of the next generation of healthcare providers, this episode offers insights and practical strategies for medical practice leaders and MGMA members.

Key Takeaways:

• The Physician Shortage Persists: Mahan emphasizes that the physician shortage is not going away anytime soon, and organizations need to be proactive in their recruitment and retention efforts.
• Shifting Priorities for Younger Providers: Newer generations of physicians and providers are seeking more flexibility, work-life balance, and a strong cultural fit, requiring recruiters to adapt their strategies.
• Importance of Proactive Planning: Mahan stresses the need for organizations to regularly update their medical staff development plans and stay attuned to community needs to ensure they are meeting the evolving demands of their patient populations.
• Recruitment Professionals Face Challenges: The 2024 Benchmarking Report reveals a 20% turnover rate among recruitment professionals, highlighting the importance of investing in and supporting these critical team members.
• Branding and Influence are Key: Mahan highlights how successful recruitment in the future will require recruiters to think like marketers and influencers, leveraging their organization's brand and culture to attract the right candidates.

Resources:

• Visit the AAPPR website to connect with and learn from physician and provider recruitment leaders.
• Purchase AAPPR's 2024 Benchmarking Report to unlock comprehensive insights that can give your organization a competitive recruiting advantage. 
• Connect with Liz Mahan on LinkedIn