Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it. 

—

In short, the episode covers: 

- What a Data & Analytics Strategist (really) does?
- How our use of cookies is evolving.
- How Google Analytics 4 (GA4) is a good change.
- The great alternatives to GA4
- How to solve common data challenges most organizations face.
- How to grow one’s data literacy skills.

Happy listening!

—

Visit Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Reeta on Twitter >> twitter.com/rhtoivanen

Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it. — In short, the episode covers: - What a Data & Analytics Strategist (really) does? - How our use of cookies is evolving. - How Google Analytics 4 (GA4) is a good change. - The great alternatives to GA4 - How to solve common data challenges most organizations face. - How to grow one’s data literacy skills. Happy listening! — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen

Mia Mäkipää is Data &amp; Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it. 

—

In short, the episode covers: 

- What a Data &amp; Analytics Strategist (really) does?
- How our use of cookies is evolving.
- How Google Analytics 4 (GA4) is a good change.
- The great alternatives to GA4
- How to solve common data challenges most organizations face.
- How to grow one’s data literacy skills.

Happy listening!

—

Visit Advance B2B &gt;&gt; www.advanceb2b.com
Follow The Growth Hub on Twitter &gt;&gt; twitter.com/SaaSGrowthHub
Follow Reeta on Twitter &gt;&gt; twitter.com/rhtoivanen

Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

Business

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

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Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4

Mia Mäkipää - Data & Analytics Strategist, AB2B - Get More from your Analytics Setup with GA4

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