Michael Counts is a theatrical designer and stage director, visual artist, and media and entertainment entrepreneur who has been focused on creating large-scale immersive installations, theatrical productions and innovative media and entertainment experiences, often in unconventional spaces, for over 25 years. He is one of the early pioneers of immersive art and entertainment and has been called a “mad genius” and “a master of immersive theater” by the New York Times and “one of the most fertile imaginations working in New York City, today” by Time Out New York Magazine.  In 2018, Counts pivoted and founded a company with the mission of offering an optimized and scaleable version of performance and wellness coaching - a resource that Counts had been an early adopter of and to which he credits much of his success as a creative, entrepreneur and innovator. That company, a)plan coaching, has grown to over 50 coaches and now serves a wide range of leading tech start ups and a growing number of Fortune 500 companies.