So, you think you can write a clever card, the kind that makes you laugh uncontrollably and that you just HAVE to send your friend, who will totally get it? Maybe you should think again — it's not nearly as easy as it looks. 

Just ask Michelle of 417 Press, who has been letterpressing her signature blend of wit and wisdom since 2015. The graphic designer first discovered letterpress while planning her own wedding — but soon realized she has a special affinity for one-liners. 

So, quicker than you can say "good thing you're hot because your farts are nasty," an award-winning range was born. Now this fellow INFJ and GenXer swings by to discuss building a range, quickly transforming pop culture trends into cutting-edge messaging, and turning life's challenges into the correspondence that connects us. 

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