https://astralcodexten.substack.com/p/microaddictions

Everyone always says you should “eat mindfully”. I tried this once and it was weird. For example, I noticed that only the first few bites of a tasty food actually tasted good. After that I habituated and lost it. Not only that, but there was a brief period when I finished eating the food which was below hedonic baseline.

This seems pretty analogous to addiction, tolerance, and withdrawal. If you use eg heroin, I’m told it feels very good the first few times. After that it gets gradually less euphoric, until eventually you need it to feel okay at all. If you quit, you feel much worse than normal (withdrawal) for a while until you even out. I claim I went through this whole process in the space of a twenty minute dinner.

I notice this most strongly with potato chips. Presumably this is pretty common, given their branding: