Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoiding them. (Sorry in advance, but the answer is rarely "write more code.")

Access the first video in the Building Your First SaaS Business series, Designing the Ideal Bootstrapped Business by Jason Cohen, which was featured on the MicroConf Refresh Episode 2: https://microconfpodcast.com/episodes/microconf-refresh-episode-2-designing-the-ideal-bootstrapped-business-jason-cohen-founder-wp-engine

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