Mikko Honkanen is the Co-founder & CEO at Vainu.io - a bootstrapped Finnish SalesTech SaaS company.

In this episode Mikko shares his experience of growing Vainu, which has bootstrapped its way to +15M ARR, and Mikko talks about:
- Why the founding team decided to bootstrap
- How Vainu validated demand and established product market fit
- Differentiation and positioning within the crowded martech & salestech space
- Challenges Vainu faced with internationalisation
- Scaling localised product & marketing
- How Vainu pivoted their strategy when entering the US market
- The impact bootstrapping had on Vainu’s go-to-market strategy & demand gen tactics
- The Vainu sales and marketing playbook

---

Links:
Vainu >> https://vainu.io/
When Breath Become Air >> https://www.goodreads.com/book/show/25899336-when-breath-becomes-air

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward

Mikko Honkanen is the Co-founder & CEO at Vainu.io - a bootstrapped Finnish SalesTech SaaS company. In this episode Mikko shares his experience of growing Vainu, which has bootstrapped its way to +15M ARR, and Mikko talks about: - Why the founding team decided to bootstrap - How Vainu validated demand and established product market fit - Differentiation and positioning within the crowded martech & salestech space - Challenges Vainu faced with internationalisation - Scaling localised product & marketing - How Vainu pivoted their strategy when entering the US market - The impact bootstrapping had on Vainu’s go-to-market strategy & demand gen tactics - The Vainu sales and marketing playbook --- Links: Vainu >> https://vainu.io/ When Breath Become Air >> https://www.goodreads.com/book/show/25899336-when-breath-becomes-air --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Mikko Honkanen is the Co-founder &amp; CEO at Vainu.io - a bootstrapped Finnish SalesTech SaaS company.

In this episode Mikko shares his experience of growing Vainu, which has bootstrapped its way to +15M ARR, and Mikko talks about:
- Why the founding team decided to bootstrap
- How Vainu validated demand and established product market fit
- Differentiation and positioning within the crowded martech &amp; salestech space
- Challenges Vainu faced with internationalisation
- Scaling localised product &amp; marketing
- How Vainu pivoted their strategy when entering the US market
- The impact bootstrapping had on Vainu’s go-to-market strategy &amp; demand gen tactics
- The Vainu sales and marketing playbook

---

Links:
Vainu &gt;&gt; https://vainu.io/
When Breath Become Air &gt;&gt; https://www.goodreads.com/book/show/25899336-when-breath-becomes-air

---

Advance B2B &gt;&gt; www.advanceb2b.com
Follow The Growth Hub on Twitter &gt;&gt; twitter.com/SaaSGrowthHub
Follow Edward on Twitter &gt;&gt; twitter.com/NordicEdward

Mikko Honkanen - CEO at Vainu.io - The Bootstrapper's Growth Playbook

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

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The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

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Mikko Honkanen - CEO at Vainu.io - The Bootstrapper's Growth Playbook

Mikko Honkanen - CEO at Vainu.io - The Bootstrapper's Growth Playbook

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