Equinix CIO Milind Milind stresses the importance of creating a positive customer experience. Equinix's core value is to put the customer at the center of everything that they do, and the company has laid out a recipe for customer focus and success consisting of five major components. These components are treating their customers like assets, looking at the entire life cycle of customers, building a customer listening system to receive feedback, using a prioritization system to interpret that feedback, and delivering that feedback to the entire organization. We also discuss how Equinix’s annual revenue grew from $1 billion to $5 billion over an eight year period, the importance of culture in a digital transformation, and Milind’s view on artificial intelligence and machine learning.