WATCH: https://londonrealacademy.com/episodes/mimi-ikonn-dreamers-and-creators/

Worn out on statistics? Sick of talking strategy? Then this episode is for you. Reset your brain, remember why you started on the entrepreneur's path and revitalise your creativity.

If you're part of the London Real Academy you'll know already that lifestyle will seriously impact vision. The right clothes make the right impression. The right diet helps you think with clarity. These are just some hot topics in the Academy that we talk about as we optimise ourselves and craft our dreams.

Born in humble Azerbaijan this week's London Real guest emits the purest entrepreneurial passion. Her Youtube channel explores everything from lifestyle to beauty and broadcast to a colossal 2.7 million subscribers. Mimi's own business is the chic, classy and stylish Luxy Hair, a brand launched just 5 years ago with her husband Alex Ikonn, is worth millions. It's a success which she pins on the simple concept of adding value to what you do.

It's not hard to see why millions tune in to hear what Mimi has to say. She naturally practices what she preaches, a warm and compassionate person with phenomenal insight into consumer psychology. It's beautifully simple.

Not only does Mimi feature quality products, she's also improving the lives of millions every day. Mimi brings life-changing practices like meditation and journaling to the attention of her audience. It's extremely intimate, very human and real. It isn't a sales mechanism, it's just Mimi being herself.