The 'get girls interested in coding' push is growing from techie pet project to mainstream movement. Now it has a celebrity spokesperson. A very girly spokeswoman to be precise. 

"For someone like me who does identify as traditionally girly, it’s a good way to trick girls into thinking its fun and colorful and then they stay because they can do other stuff with it."

Actress and TV producer Mindy Kaling of The Office and the Mindy Project is a spokesperson for Google's new Made With Code initiative. And she says, meeting girls where they are is definitely the way to go. 

And if you look at the Initiatives and after school projects popping up left and right with names like Girls Who Code, Girl Develop It, Girls Teaching Girls to Code, Black Girls Who Code... well, there's a lot of pink mixed in with the computer science. 

We want to know why? And if it is really necessary to embrace gender norms on the path to bridging the gender divide in tech. 

(Listen to our episode 'The Way We Teach Computer Science Hurts Women' for a sense of why this is so urgent).

In this episode: