In this Two and a Half Gamers special, Matej, Felix & Jakub talk with Chen Yang (Iwae) from Cocos about how mini-games on WeChat, Douyin, Alipay, and Huawei stores are reshaping the mobile industry.

🔥 Topics:

Cocos Creator powers 54 % of China’s mini-games

How WeChat’s ecosystem drives 80 % of revenue

Why IAP overtook ads (61 % → 31 % IAA)

How Douyin and Alipay monetize via e-commerce loops

OEM channels like Huawei and OPPO enter the game

Why foreign studios still can’t get ISBN licenses fast

The real UA and monetization flows behind China’s mini-game boom

Mini-games are China’s new gold rush - 600 M MAU, billions in revenue, and Cocos at the center of it.

Special guest: Chenyang Sun

https://www.linkedin.com/in/chenyangsun/

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special Guest: Chenyang Sun

https://www.linkedin.com/in/chenyangsun/

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Mini Games in China

04:30 Cocos and the Mini Game Market

08:08 Growth Factors in China's Mini Game Industry

10:34 Monetization Strategies and Revenue Sources

13:05 Comparative Analysis: China vs Global Mini Games

15:46 Major Platforms and Their Impact

18:20 User Acquisition and Marketing Strategies

21:04 The Role of IP in Mini Games

23:13 AI Trends in Mini Game Development

25:30 Future of Mini Games and AI Integration

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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