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MIP #417 Is Bigger Better with Jon Miller

Summary

In this episode of the Moving Iron Podcast, host Casey Seymour interviews John Miller, the used equipment manager for Krone North America. They discuss John's background and experience in the industry, the role of used equipment managers, the Krone company store model, trends in the chopper market, the use of tracks in equipment, and the outlook for the industry in 2024 and beyond. They also explore the impact of equipment prices on the market and the challenges used equipment managers face. The conversation explores the Volatility in the used equipment market, the ease of justifying used equipment purchases, budgeting for new equipment, the impact of price increases on trade-ins, challenges in the secondary market, limited demand for large equipment, the importance of infrastructure and support equipment, exploring international markets, the challenges of the global market, and the importance of networking events.

Takeaways

Used equipment managers play a crucial role in the dealership, influencing the selling of equipment and managing inventories.

The Krone company store model is used strategically in areas with a strong market for Krone products but lacks dealer representation.

The chopper market is trending towards larger machines, but there are limitations due to road width restrictions and infrastructure constraints.

Using tracks in equipment is not currently a significant focus for Krone, as the premium cost and limited demand make it less attractive to customers.

The outlook for the industry in 2024 is expected to be similar to 2023, with gradual declines in auction values. However, 2025 may present more challenges due to economic and political factors.

The high prices of new equipment and the compounding effect on used prices create challenges for buyers and sellers. The used equipment market is experiencing Volatility, with fluctuations in supply and demand.

Used equipment is more accessible to justify for producers, as it serves as spare equipment and is more affordable than new equipment.

Budgeting for new equipment is standard for larger operators, who regularly trade in gear to keep it under warranty and maintain efficiency.

Price increases in new equipment impact the trade-in value of used equipment, making it more challenging to sell.

The secondary market for large equipment faces challenges due to limited demand and the need for additional infrastructure and support equipment.

Exploring international markets can solve the saturated domestic market but comes with challenges.

Networking events provide valuable opportunities for industry professionals to connect and share insights.

Chapters

00:00 Introduction and Background

03:00 The Role of Used Equipment Managers

08:18 The Krone Company Store Model

15:28 Trends in the Chopper Market

21:17 The Use of Tracks in Equipment

23:12 Outlook for 2024 and Beyond

28:47 The Impact of Equipment Prices on the Market

36:23 Volatility in the Used Equipment Market

37:15 Easier to Justify Used Equipment

38:05 Budgeting for New Equipment

39:04 Impact of Price Increases on Trade-ins

40:14 Challenges in the Secondary Market

41:1 Limited Demand for Large Equipment

42:45 Infrastructure and Support Equipment

44:07 Exploring International Markets

45:07 Saturated Markets and Emerging Markets

47:38 Challenges of the International Market

48:36 The Importance of Networking Events

Click To Watch:

https://youtu.be/N-B6kRqZi6o

Click To Listen:

https://on.soundcloud.com/A95tm

Presented By @AxonTire @AgDirect @IronSolutions @EDAData @Fusable @Valleytransinc

Music By: @TalbottBrothers

Host: Casey Seymour @casey9673

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MovingIronLLC.com