Ready to supercharge your GivingTuesday campaign? I'm about to break down FOUR campaigns conducted on the Givebutter platform and we're delving into the nitty-gritty: dissecting each campaign element, including the compelling headlines and sub-headlines, to high-quality video storytelling and creative donation buttons.

Discover how a donation-only restaurant and Prospector Theater successfully achieved their fundraising goals and kept their donors engaged through the comment wall.

I'll also share more about a FREE upcoming webinar that promises to take your end-of-year fundraising efforts to the next level. Plus, find out how to join the Givebutter Gives Back contest for a chance to win up to $35K.

Don't miss out on this insightful episode—it's a GivingTuesday gamechanger!

Resources & Links

Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at [email protected] to learn more.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Are you ready to level up your community building and fundraising efforts with expert insights from Floyd Jones, the Director of Community at Givebutter? We're peeling back the layers on the power of community, its role in our lives and how it fuels the work of nonprofits.

In this episode, get a backstage pass into the growth story of Givebutter, a livestreaming platform catalyzing virtual events and fundraising. We unravel the importance of strategic planning as we head into the final quarter, a pivotal time for nonprofit organizations. Floyd and I divulge some of the most effective strategies – from creating tentpole moments to launching a monthly giving campaign to maximize your year-end fundraising. We also talk about some intriguing new initiatives, including the GiveButter Gives Back initiative in partnership with Visa and Givebutter's new auction feature.

Towards the end of our chat, we delve into the significance of a seamless donor experience, its impact on increasing donations, and its role in effecting transformations. We share insights on crafting impactful language on donation pages and making the entire experience mobile-friendly. We shed light on the magic of monthly giving, its role in filtering out one-time donors and creating long-lasting donor relationships. Floyd and I invite you to join us on this enlightening journey. Mark your calendars for our upcoming virtual event on September 13th, and join us on Instagram to continue the conversation!

Resources & Links

Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.

Connect with Floyd on LinkedIn and learn more about Givebutter’s Giving Tuesday initiatives on their website.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Want to make AI tools feel like a thought partner or a friend? Imagine using AI to craft personalized thank you letters to major donors, or to write grant letters in half the time. Join me on a captivating journey with Dena Vongchanh from the Family Giving Tree as we delve into the fascinating world of artificial intelligence in the nonprofit sector.

Dena, with her unique role blending donor relations and data analytics, opens up about her self-taught journey into Salesforce, an intricate tool used to manage the complex tapestry of donor data. Serving as the backbone of the organization's mission to spread joy, Salesforce (including their new Einstein GPT), has been a gamechanger, and Dena's story is a testament to the power of investing in professional development.

As we explore deeper, you’ll be challenged to think about the ethical implications, maintaining donor privacy, and the balance between AI and human factors. Don't miss Dena's recommended reading on AI in the age of automation and all of her favorite tools that will help you streamline meetings, your calendar, and more. This episode is sure to satiate your curiosity about the effective use of AI in the nonprofit sphere.

Resources & Links

Connect with Dena on LinkedIn and learn more about Family Giving Tree.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.

Dena recommends the following AI tools: ChatGPT for writing emails, UpdateAI for meeting notes and recaps, ReclaimAI for scheduling and calendar management, Einstein GPT to use with Salesforce. She also suggests the book Futureproof: 9 Rules for Humans in the Age of Automation, by Kevin Roose.

When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonpr

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit.

If you've ever found yourself drowning in data without any actionable insights, we've got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!

We also nerd out about Google Analytics 4 (GA4) and Microsoft's GDPR-compliant tool, Clarity. Discover how GA4's automatic behaviors and custom events can inform your marketing strategy and why it's essential to get your GA4 set up correctly. It's time to power up your marketing with the right tools and mindset.

Resources & Links

Connect with Mercer by visiting his website and checking out his free strategy course and several amazing tools. He also co-hosts the podcast Business Unfiltered.

Go back and listen to Episode 77: Unlocking the Secrets of My Q1 and Q2 Social Media Traffic to Boost Your Digital Marketing Game.

Mercer says we’d be crazy not to use this tool - check out Microsoft Clarity to see how people are using your site - it’s free AND GDPR-compliant. He also recommends the Prof G Podcast, Perpetual Traffic, and Hidden Brain.

When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

What if you could grow your email list by 100 NEW subscribers in just one week? How about mastering the art of digital marketing to expand your reach?

This episode promises to give you the tools to achieve just that! Learn more about my new challenge where I'll help you craft a compelling offer for your audience, offer tips for designing landing pages that convert, and even show you the best lead generation ads for your campaign. Whether you're a nonprofit or simply wanting to expand your community, I’ve got the tips and strategies to help you crush this milestone.

Tune in to hear my step-by-step process of creating successful ad campaigns - right from understanding your audience, to crafting the perfect offer. This episode is a goldmine of insights and strategies for anyone looking to amplify their digital marketing game. Get ready to be transformed!

And if you’re ready to accept the challenge, click here.

Resources & Links

Join my 100 Emails in 7 Days Challenge where you’ll learn how to launch a Facebook and Instagram ad campaign to attract 100 passionate supporters for giving season! Attendees get 3 Zoom calls with me AND my Grow Your Supporter List course + workshop.

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at [email protected] to learn more.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Want to explore the exciting nexus of digital marketing and the nonprofit world? Join me and the insightful Cameron Ripley from Community Boost as we navigate this intricate landscape. Together, we reveal strategies to elevate your nonprofit's online presence, discuss the fine art of balancing core channels with new ones, and shed light on the upcoming Nonprofit Marketing Summit (click here to register for FREE!).

Have you ever wondered about the pros and cons of organic reach and remarketing on social platforms like Facebook, Instagram, LinkedIn, and YouTube? Cameron and I dissect these strategies, providing you with actionable insights. We also compare the targeting methodologies unique to LinkedIn and YouTube. Hear about how the Nonprofit Marketing Summit made its grand entrance amid the global pandemic and learn from our experiences.

We also broach the crucial topic of building engagement and growth within nonprofits. We stress the importance of creative calls to action, selecting quality speakers, and the potential benefits of monthly giving programs. 

Cameron also shares his vision for Community Boost’s future, gives a primer on continuous learning and professional development, and provides valuable tips on how to register for the Nonprofit Marketing Summit and the process of giving feedback. Be prepared to walk away from this episode armed with a wealth of knowledge and strategies that could revolutionize your nonprofit's digital journey!

Resources & Links

Connect with Cameron at [email protected] and you can also find him on LinkedIn. Learn more about Community Boost on their website and don’t forget to sign up for the Nonprofit Marketing Summit!

When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at info@positive

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Bringing a unique blend of non-profit ethos and for-profit business acumen to the table, Tom Vozzo shares how his corporate background prepared him to make a significant impact as CEO of Homeboy Industries.

We explore the idea of investing back into people in both the for-profit and non-profit sectors, how amazing the world would be if Fortune 500 CEOs served in non-profits, and how Tom's leadership has helped Homeboy TRIPLE in size!

Tune in and be prepared to be inspired by the extraordinary work of Homeboy Industries!

Resources & Links

Check out Tom’s book, The Homeboy Way: A Radical Approach to Business and Life and learn more about Homeboy Industries on their website.

Tom recently read The Interior Castle by Teresa of Avila and Poverty, by America by Matthew Desmond.

When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at [email protected] to learn more.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Megan Toscano, Director of Performance Marketing at charity: water, is about to generously share her journey from the for-profit sector to now leading social ads, paid search, and email marketing to promote their monthly giving program, 'The Spring'.

Megan takes us on a super enlightening tour of her role, explaining how performance marketing varies among organizations. YES, even nonprofits with tighter budgets can make the most of their resources using qualitative testing, leveraging email, and using gamification!

Delving deeper, she shares the challenges she faces researching YouTube to determine what works best for the organization, and how their recent World Water Day campaign aims to reclaim someone's time through access to clean water.

We also touch upon how networking within the industry can make a significant difference, understanding campaign objectives to optimize ads accordingly, and how Megan is currently exploring how donor impact has evolved from 2020 to 2023.

So, come join us on this inspiring journey with Megan and learn how charity: water is making a difference across the globe. Be sure to connect with Megan on Instagram and learn about the impactful work she's doing!

Resources & Links

Learn more about charity: water on their website and help give people clean and safe water with their monthly giving program, The Spring. You can connect with Megan by sending her a message on Instagram @megantoscano.

Here is the Facebook ad Megan references that is performing really well and continues to drive donations.

When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Nicole Nidea is an inspiring advocate and program director at Student Organ Donation Advocates (SODA). Her journey from personal experience to dedicated activism touches the heart and stirs the soul. She has done AMAZING work in promoting organ donation, with SODA educating over 77,000 people and registering nearly 6,000 organ donors since 2014! Add to this the invaluable resources and support provided to students and the impact of Nicole and SODA is truly awe-inspiring.

The conversation didn’t stop at organ donation advocacy though. Nicole shared fascinating insights into how SODA leverages Search Engine Optimization (SEO) and automation to widen their reach, making their critical message resonate with even more people. We also ventured into the realm of social media, where Nicole works her magic to spread awareness, create connections, and encourage more individuals to become life-saving organ donors.

It’s not often we get to meet someone with such a profound passion and dedication to genuinely life-changing cause. This conversation with Nicole was truly enlightening and you’re not going to want to miss it!

Resources & Links

Learn more about SODA’s mission on their website or on Instagram and visit this page to see a chapter map featuring all of the schools they’re in. Connect with Nicole personally at [email protected] or on her LinkedIn.

When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at [email protected] to learn more.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Ever wondered which social media channels are truly driving the most traffic to your website? In today's episode, I reveal my journey of analyzing social media traffic data from February 1st to June 25th using Google Analytics GA4 to uncover the BEST primary and secondary channels for driving quality traffic. Spoiler alert? LinkedIn takes the cake, followed closely by Instagram and YouTube. But there's more to this story (and understanding it could be a game-changer for your online presence!)

As we dive into the world of session sources and mediums, we also touch on the importance of specializing your program, building connections, and partnering up for maximum impact. Get ready to take your digital marketing game to the next level! 

Plus, as we approach the July 4th holiday and fall fundraising season, I'm considering offering my services as a fractional digital marketing manager to help with Giving Tuesday campaigns or year-end campaigns. Curious to learn more? Join me as we explore this potential new opportunity together!

Resources & Links

Hire me as your fractional digital marketing manager! Together, we can help your nonprofit prep for Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at [email protected] to learn more.

Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!