We're doing something a little different to kick off October. These next few episodes feature consulting calls with nonprofits of all sizes and we will cover it ALL - from GivingTuesday, to end-of-year campaigns, to social media and email marketing.

For our first one, get ready to explore an innovative world of shelter solutions with Lauren Hanson from Every Shelter. We'll traverse through their unique initiatives in Uganda and Turkey, discussing the potential of collaborations and partnerships aimed at ameliorating the refugee crisis.

We'll crack open the intriguing concept of starting a store in the Nakivale refugee camp in Uganda. Not just an ordinary store, but one that sells essential goods like water buckets, nails, axes, and tarps made from recycled billboard material. What's more, we'll share the ingenious 'work for credit' system that offers access to these goods for those who may not have the necessary cash flow, and the potential to activate generosity for the store.

As we steer towards the end, our conversation takes an exciting turn towards GivingTuesday and Year-End Campaigns. Discover the new one click upsell feature from Fundraise Up and how it could revolutionize personalized donor upgrades.

We also unpack the idea of thanking donors with postcards, gifting them a refugee-made bag as an incentive to increase their donation, and the power of videos to inspire donors to contribute to the cause.

So, buckle up for this enlightening journey filled with inspirational stories, innovative ideas, and actionable strategies!

Resources & Links

Learn more about Every Shelter on their website and Instagram and join The Haven to become a monthly donor. You can also connect with Lauren Hansen on LinkedIn.

Tune in to The GivingTuesday Strategies You Need To Try In 2023 with Woodrow Rosenbaum

Want to make Missions to Movements even better? Take a screenshot of this

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...

Woodrow Rosenbaum, the Chief Data Officer for GivingTuesday, is BACK and he's offering us incredible insights from their team's research to support your 2023 GivingTuesday efforts.

The findings unveil a concerning trend - fewer donors, but more money, potentially undermining the resilience of the nonprofit sector. If you're looking to increase your donor engagement without seeming invasive, this conversation will nudge you in the right direction.

Our chat with Woodrow also invites you to ponder over the importance of diversifying donor engagement and the risks entailed in relying too heavily on big donors. Uncover inventive ways to engage beyond financial solicitation, and learn how to amplify your monthly donor efforts. We even throw light on the untapped potential of volunteer opportunities in winning new supporters and enhancing engagement with existing ones.

Finally, we broach a topic that's caught the attention of millennials - recurring donations. Discover how having a loyal donor base can spark creativity and learn strategies to leverage these recurring donations for maximizing engagement.

With an emphasis on breaking out of the siloed approach in communications and development, we also discuss the power of relationship building with current and potential donors. And remember, setting a specific and measurable goal, and drawing donors into a larger group of do-gooders, can be a game changer!

Tune in, get inspired, and start making a bigger impact today.

Resources & Links

Connect with Woodrow on LinkedIn and check out GivingTuesday’s most recent Quarterly Fundraising Report for additional insights and nonprofit sector trends. You can also find out about upcoming reports here.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...

What would it mean for your nonprofit if you could unlock the secrets of email marketing and increase your fundraising exponentially? That's precisely what we're unpacking in this episode with Tim Sarrantonio, Director of Corporate Brand at Neon One, and Cherian Koshy, VP of Development at Merit America. Neon One has analyzed over 30,000 campaigns and 150 million emails from 1,500 nonprofits - all to discover the trends and benchmarks that will take your email marketing to the next level.

Did you know that emotional subject lines could dramatically increase open rates? That's one of the trends we pinpointed from the report. However, many nonprofits are missing the mark in this area.

We also discuss why smaller organizations often outperform larger ones, the shocking underutilization of GivingTuesday as a fundraising opportunity, and practical tools for managing your email list.

Cherian brings valuable insights from his experience with AI sentiment analysis and how it can potentially transform your email strategy.

We were surprised by the performance of the word 'newsletter' in subject lines and we can't wait to share the insights with you.

The episode wraps with a sneak peek into their upcoming GivingTuesday and End of Year data report, which will further equip you with key insights to refine your email marketing and fundraising efforts.

You won't want to miss it!

Resources & Links

Download Neon One’s 2023 Nonprofit Email Report to learn more about the insights we shared in this episode. You can also read their blog post to discover Email Subject Lines that Engage Lapsed Donors.

Connect with Tim on LinkedIn or via email at [email protected]. Connect with Cherian on LinkedIn and at Nonprofit Operating System.

Klean13 will help you get better conversion rates by cleaning your email list.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a d

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...

Are you ready to get to the heart of donor trust and its impact on the nonprofit sector? Amanda Wasson, EVP of Client Experiences at RKD Group, is here to shed light on this crucial topic. Amanda explores the trust deficit within the nonprofit sector, a revelation brought to light by the trust report conducted by her organization in collaboration with McQueen Mackin & Associates. This conversation takes you on a journey through the implications this trust deficit could have on the future of the industry, while also offering valuable insights on effective donor messaging and strategic tactics.

Amanda reinforces the significance of trust as a driving factor in donor giving and emphasizes the importance of transparency and confidence in this equation. We also delve into understanding your donor preferences and the importance of leveraging all communication channels for optimum engagement.

In the final stretch of our conversation, we delve into creating successful campaigns with an emphasis on building donor trust through effective messaging. Amanda provides invaluable insights into this and even shares strategies for using online surveys   to receive feedback from donors. We also discuss the role of post-gift messaging and five creative ways to say thank you to your donors. Amanda leaves us with the ways to connect with her and access her invaluable research. 

Tune in to get equipped with strategies that will revolutionize your donor engagement game in the nonprofit sector!

Resources & Links

Connect with Amanda on LinkedIn and view her fascinating report, Solid Gold: The Nonprofit Marketer’s Guide to Trust. Amanda also points to a blog on their website about how nonprofits can rebuild trust and reach new audiences.

Tune in to Episode 87: 5 Creative Ways to Say Thank You for more on this topic.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...

Ever wondered how a simple ‘thank you’ can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift’s unforgettable act of kindness.

We’ll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode promises to bring you a plethora of practical strategies to express gratitude in innovative ways, making your supporters feel truly valued.

Immerse yourself into an insightful discussion on the art of appreciating your supporters. I'll dissect five unique ways to say 'thank you' - from organizing exciting giveaways to crafting heart-warming snail mail surprises. Dive into the realm of personal introductions and engaging social media campaigns, and understand how these acts of kindness can transform your mission into a movement.

P.S. To celebrate 25,000 downloads of the Missions to Movements podcast, I’m giving away $250 to a small business or cause of your choice. To enter, click here and send me a DM to let me know you did it!

Resources & Links

One of my favorite tools to say thank you is Handwrytten. Use code DANA at checkout to get some free cards.

Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at [email protected] to learn more.

Want to make Missions to Movements even better? Take a screenshot of this episode and share

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...

Ready to supercharge your GivingTuesday campaign? I'm about to break down FOUR campaigns conducted on the Givebutter platform and we're delving into the nitty-gritty: dissecting each campaign element, including the compelling headlines and sub-headlines, to high-quality video storytelling and creative donation buttons.

Discover how a donation-only restaurant and Prospector Theater successfully achieved their fundraising goals and kept their donors engaged through the comment wall.

I'll also share more about a FREE upcoming webinar that promises to take your end-of-year fundraising efforts to the next level. Plus, find out how to join the Givebutter Gives Back contest for a chance to win up to $35K.

Don't miss out on this insightful episode—it's a GivingTuesday gamechanger!

Resources & Links

Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at [email protected] to learn more.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...

Are you ready to level up your community building and fundraising efforts with expert insights from Floyd Jones, the Director of Community at Givebutter? We're peeling back the layers on the power of community, its role in our lives and how it fuels the work of nonprofits.

In this episode, get a backstage pass into the growth story of Givebutter, a livestreaming platform catalyzing virtual events and fundraising. We unravel the importance of strategic planning as we head into the final quarter, a pivotal time for nonprofit organizations. Floyd and I divulge some of the most effective strategies – from creating tentpole moments to launching a monthly giving campaign to maximize your year-end fundraising. We also talk about some intriguing new initiatives, including the GiveButter Gives Back initiative in partnership with Visa and Givebutter's new auction feature.

Towards the end of our chat, we delve into the significance of a seamless donor experience, its impact on increasing donations, and its role in effecting transformations. We share insights on crafting impactful language on donation pages and making the entire experience mobile-friendly. We shed light on the magic of monthly giving, its role in filtering out one-time donors and creating long-lasting donor relationships. Floyd and I invite you to join us on this enlightening journey. Mark your calendars for our upcoming virtual event on September 13th, and join us on Instagram to continue the conversation!

Resources & Links

Are you looking to increase your monthly gifts this giving season? Join me and Floyd Jones at Givebutter for a FREE webinar on September 13th to learn 5 ways to supercharge your fundraising with monthly giving. Sign up here.

Connect with Floyd on LinkedIn and learn more about Givebutter’s Giving Tuesday initiatives on their website.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.

Hire me as your fractional d

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...

Want to make AI tools feel like a thought partner or a friend? Imagine using AI to craft personalized thank you letters to major donors, or to write grant letters in half the time. Join me on a captivating journey with Dena Vongchanh from the Family Giving Tree as we delve into the fascinating world of artificial intelligence in the nonprofit sector.

Dena, with her unique role blending donor relations and data analytics, opens up about her self-taught journey into Salesforce, an intricate tool used to manage the complex tapestry of donor data. Serving as the backbone of the organization's mission to spread joy, Salesforce (including their new Einstein GPT), has been a gamechanger, and Dena's story is a testament to the power of investing in professional development.

As we explore deeper, you’ll be challenged to think about the ethical implications, maintaining donor privacy, and the balance between AI and human factors. Don't miss Dena's recommended reading on AI in the age of automation and all of her favorite tools that will help you streamline meetings, your calendar, and more. This episode is sure to satiate your curiosity about the effective use of AI in the nonprofit sphere.

Resources & Links

Connect with Dena on LinkedIn and learn more about Family Giving Tree.

Do you want to be a featured case study on the Missions to Movements Podcast? I’m looking for 4 organizations that want to come on the show (absolutely free!) and we’ll have a digital marketing style consultation call. DM me on LinkedIn or Instagram to learn more.

Dena recommends the following AI tools: ChatGPT for writing emails, UpdateAI for meeting notes and recaps, ReclaimAI for scheduling and calendar management, Einstein GPT to use with Salesforce. She also suggests the book Futureproof: 9 Rules for Humans in the Age of Automation, by Kevin Roose.

When 25,000 like-minded nonprofit professionals g

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...

Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit.

If you've ever found yourself drowning in data without any actionable insights, we've got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!

We also nerd out about Google Analytics 4 (GA4) and Microsoft's GDPR-compliant tool, Clarity. Discover how GA4's automatic behaviors and custom events can inform your marketing strategy and why it's essential to get your GA4 set up correctly. It's time to power up your marketing with the right tools and mindset.

Resources & Links

Connect with Mercer by visiting his website and checking out his free strategy course and several amazing tools. He also co-hosts the podcast Business Unfiltered.

Go back and listen to Episode 77: Unlocking the Secrets of My Q1 and Q2 Social Media Traffic to Boost Your Digital Marketing Game.

Mercer says we’d be crazy not to use this tool - check out Microsoft Clarity to see how people are using your site - it’s free AND GDPR-compliant. He also recommends the Prof G Podcast, Perpetual Traffic, and Hidden Brain.

When 25,000 like-minded nonprofit professionals gather, you know it’s going to be a good time! Click here to save your seat to the Nonprofit Marketing Summit, a free, 3-day virtual event from August 22nd-24th. Access 75 sessions from over 100+ of the top thought leaders in our sector!

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...

What if you could grow your email list by 100 NEW subscribers in just one week? How about mastering the art of digital marketing to expand your reach?

This episode promises to give you the tools to achieve just that! Learn more about my new challenge where I'll help you craft a compelling offer for your audience, offer tips for designing landing pages that convert, and even show you the best lead generation ads for your campaign. Whether you're a nonprofit or simply wanting to expand your community, I’ve got the tips and strategies to help you crush this milestone.

Tune in to hear my step-by-step process of creating successful ad campaigns - right from understanding your audience, to crafting the perfect offer. This episode is a goldmine of insights and strategies for anyone looking to amplify their digital marketing game. Get ready to be transformed!

And if you’re ready to accept the challenge, click here.

Resources & Links

Join my 100 Emails in 7 Days Challenge where you’ll learn how to launch a Facebook and Instagram ad campaign to attract 100 passionate supporters for giving season! Attendees get 3 Zoom calls with me AND my Grow Your Supporter List course + workshop.

Hire me as your fractional digital marketing manager! Together, we can help you prep and run your Giving Tuesday and year-end campaigns, from optimizing your online donations, running social ads, reviewing your email sequences, and planning your campaign strategies. Send me an email at [email protected] to learn more.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? ...