Welcome to the Missions to Movements Podcast, a show that highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories behind the feed?

In our first episode, you’ll hear how New Story Charity went viral on TikTok (and no, the videos didn’t involve any silly dance moves!)

Social Media Manager Sierra LaDuke and I unpack how New Story creates their social media content strategy, behind the scenes of two of their viral TikTok videos, and how they redefined what social media success means to them. This conversation is sure to spark so many fun conversations for your organization. Enjoy!

Notable Quote from Sierra

“That’s what I love about TikTok, is that raw, janky kind of edits that resonates with the audience. You can really throw something together and people enjoy it more than a super polished video.”

Resources & Links

Learn more about New Story Charity and their mission to house 1 million people by 2030.

Follow New Story Charity on Instagram, LinkedIn, TikTok, Twitter, and YouTube.

Connect with Sierra LaDuke on LinkedIn.

Learn about Seed Spot and their incubator programs for entrepreneurs.

Check out Duolingo’s TikTok account.

Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration!

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact.

Launching March 16th, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real world digital marketing case studies from organizations making a positive impact in the world and short form episodes with actionable social media tips to implement right away.

Whether you’re looking to enhance your social media strategies, launch a big campaign or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement! 

www.positiveequation.com

Instagram: @positivequation

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!