MSNBC and 10 other television channels, from CNBC to Golf Channel, are splitting from NBC over the next several weeks to form a new digital-focused, publicly traded company called Versant. In his first interview about the new “SpinCo,” Ben and Max talk to CEO Mark Lazarus about how he envisions the company will operate, how he wants to grow each of the brands, and what independent outlets he’s looking to acquire. They also discuss how he looks at MSNBC and progressive media’s place in the company and how he’s navigating the media environment under the current administration and Brendan Carr’s FCC.

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Malcolm Gladwell is a man of many theories – he’s made a career of it through his books and podcasts through Pushkin Industries. This week, Ben and Max bring on the author and Revisionist History host to get his current theories about the state of podcasting, how that industry can extend your career, and why he’s betting on narrative shows when everyone else is running towards chat shows. They also discuss his take on Joe Rogan as a “tightly muscled possum,” and why he’s skeptical of the power of the internet and optimistic about America.

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This week, a special episode featuring Josh Spanier, VP of marketing at Google, who you might recognize from our branded segments. In this sponsored episode, Ben asks Josh about how Google thinks about advertising, how he’s navigated the technological changes in that space, and if AI is going to homogenize all of the ads we see. Josh also answers some listener questions about how advertisers work with creators and what the biggest blind spots in marketing are today. This episode is partner content presented by Think with Google.

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The Financial Times is the paper for business and world leaders, and comes with a hefty subscription price of $45/month. But what does it mean to serve the elite in a growing age of populism, and what are the consequences of high quality journalism only being available to the 1%? This week, Ben and Max bring on the editor of the FT, Roula Khalaf, to talk about the paper’s position in a populist world, who it ultimately serves, and the surprising success that older FT journalists have had on social media. They also discuss the ways the paper is experimenting with AI, what Khalaf has learned through her conversations with tech leaders like Sam Altman, and how she thinks about reporting on Trump.

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Five years since the start of the pandemic and the racial reckoning post-George Floyd, we’re still seeing the effects that 2020 had on culture and politics. This week, Ben and Max bring on The Atlantic staff writer, Thomas Chatterton Williams, to talk about how we can trace Donald Trump’s re-election to that summer, the role that media played in fueling the right-wing backlash, and how his experience on social media at the time spawned his latest book, Summer of Our Discontent. They also discuss the criticism of the book, if leftist illiberalism can really be to blame for the current administration’s actions, and why The New York Times and other elite media institutions have more influence than we give them credit for.

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After his dramatic breakup with CNN and failed partnership with Elon Musk’s X, Don Lemon now has almost 800,000 subscribers on YouTube. This week, Ben and Max bring on the broadcaster-turned-streamer to discuss what he’s learned in the transition to new media, the latest on his legal battle with Musk, and if there’s a place for centrists on YouTube. They also get his take on his former TV “friend,” Chris Cuomo, his thoughts on corporations “bending the knee” to the administration, and why he believes he’ll eventually make more money on YouTube than he did at CNN.

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Mark Cuban is everywhere – and famously accessible. But what might be called overexposure in a previous era is now a strength in a fragmented media world, to the point that many people want him to run for president in 2028. This week, Ben and Max bring on the former Shark Tank “shark” and former majority-owner of the Dallas Mavericks to talk about how he predicted today’s media landscape in 1995, why he hates the media business, and why he thinks AI is the biggest threat to media and politics. They also discuss if he’ll actually run in 2028 and which Democratic candidates have the best shot.

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Pablo Torre was one of ESPN’s rising stars — a fixture on shows like PTI and Around the Horn. But now he’s building something outside the machine. This week, Ben and Max bring on the host of Pablo Torre Finds Out to talk about leaving ESPN, launching his own show with Dan Le Batard’s Meadowlark Media, and how it recently became part of The Athletic under The New York Times. They also discuss how Torre has broken major stories on his show — including scoops involving Bill Belichick, LeBron James, and the NFL — and how he hopes to reshape the media landscape by bringing investigative reporting to sports podcasting.

Emily Maitlis got one of the biggest scoops in the Epstein story when she interviewed Prince Andrew about his involvement in 2019. She was then a longtime presenter for the BBC, but has since moved onto hosting one of the UK’s top podcasts, The News Agents. This week, Ben and Max bring on the British broadcaster turned podcaster about how she thinks of her new medium, if it affects the kind of journalism she does, and if she could still get a Prince Andrew-level interview on a podcast. They also discuss the reignited media attention around Epstein, why everyone is so entranced by the story, and if now, 6 years after her historic interview, she thinks Prince Andrew was guilty.

Watch “A Very Royal Scandal”: https://www.amazon.com/Very-Royal-Scandal-Season/dp/B0DCPCFD6S

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Scott Galloway has become ubiquitous in the new media world – he hosts 6 podcasts and counting – and he’s emerged as a voice for an underserved audience of young men on the left. This week, Ben and Max talk to the Pivot co-host about how he turned a career in marketing into a new kind of media stardom, how much money his podcasts make him, and why he’s become so vocal about masculinity. They also talk about how podcasts will become the new target for political campaigns and which Democrats are calling him up in anticipation of the 2028 election.

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