Today, we’re looking at a brand that has quietly transformed kitchens across the world. Thermomix, the smart kitchen appliance by Vorwerk, has sold over 10 million units globally, and recently celebrated a major milestone with the launch of its first experiential flagship store in Bangsar, Kuala Lumpur.

At the same time, the company unveiled its latest innovation, the Thermomix TM7, a step forward in the brand’s mission to revolutionise home cooking. Revealing more about Thermomix’s Southeast Asian expansion, its unique business model, and what innovation looks like in the modern kitchen is Christine Wong, General Manager of Vorwerk Singapore and Malaysia.

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