This is no BS gaming podcast 2.5 gamers special OG session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Special guest: Eric Futoran from https://embrace.io/

Agenda

00:00 Epic Introduction and Special Guest

03:22 Starting with Max and Scopely

08:26 Scopely's Breakout Success

14:27 Scopely's Winning Formulas

20:37 Launching a Game at Scale

24:04 Different Types of Traffic for Game Launch

28:37 The Importance of Featuring and Channels for Launch

30:32 Strategies for Growth and Algorithm Manipulation

31:30 The Importance of Starting Strong

33:40 Timing and Seasonality in App Launches

34:14 The Impact of Changing App Icons

36:14 Success Stories of Simple App Ideas

37:08 Negotiating IP Deals

38:24 The Process of Signing IP and Deal Structures

40:49 The Challenges of IP Approvals

42:55 Calculating Fees and Revenue Sharing in IP Deals

45:52 The Limitations of Predictive LTV in Soft Launch

49:20 Analyzing ANR Issues and Ad Networks

55:47 The Importance of Collecting Data for Troubleshooting

59:34 Balancing User Experience and Revenue Generation

Changing app icons can help reactivate dormant users and trigger increased engagement.

IP deals require careful negotiation and consideration of upfront fees, revenue sharing, and content approvals.

Predictive LTV is challenging to calculate accurately in soft launch.

Collecting data and using analytics tools can help identify and troubleshoot ANR issues and ad network problems.

Balancing user experience and revenue generation is a constant challenge in the gaming industry.