Molly Norris Walker is Head of Design & User Research at InfluxData. Today we’re talking about how to smash your growth targets through design experimentation.

A big part of Molly’s role is scaling design experimentation for a better UX to support growth, which is something Molly calls Growth Design. Molly not only practices this on a day-to-day basis within the world of B2B SaaS but she is also author of Design-Driven Growth: Strategy & Case Studies For Product Shapers.

In this episode, Molly discusses:

- Why growth design is super important in B2B

- The relationship between growth design and product-led growth

- A 5-step framework for implementing growth design

- How you can design growth loops into your SaaS business model

- A growth design AB-Test challenge

Links

InfluxData >> https://www.influxdata.com/

Design-Driven Growth: https://www.design-driven-growth.com/

Design-Driven Growth: Strategy & Case Studies For Product Shapers >> https://www.amazon.com/UX-Design-Growth-optimize-conversion-ebook/dp/B07BYX1GY8

Lex Roman on Medium >> https://medium.com/@calexity

GrowthDesigners.Co >> https://growthdesigners.co/

---

Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Edward on Twitter >> twitter.com/NordicEdward