Olipop. Poppi. Simply Pop. Culture Pop. I imagine consumers confuse these brands…especially when they mostly look the same and talk the same. But instead of providing you with a dissertation on the effects of categorical amalgamation…I really wanted to highlight how me and my fellow Midwesterners (especially from Ohio) have been right all along! It’s “POP” not “SODA.” Though, as the beverage category expands around a predetermined set of principles…it becomes increasingly ripe to be challenged. And maybe just maybe that challenger brand will be Bloom Nutrition, which is set release its shelf-stable Bloom Pop at Walmart by the end of summer. After skyrocketing up the rankings list of top-selling energy drinks in its first year, this “heat check type” innovation decision ultimately reflects how Bloom, Nutrabolt, and Keurig Dr Pepper are evolving together.