When the creator and host of the number one listened to podcast amongst women globally decided to launch a hydration beverage…it sparked tons of both positive and negative commentary from industry pundits. But could Alex Cooper be the sports drinks category version of Alanu Nu creator Katy Hearn…that was a major catalyst for broadening the appeal of energy drinks to female consumers? Well…it’s been a half-year since Unwell Hydration launched, and you’re probably wondering if Alex Cooper made the beverage industry “Call Her Daddy” yet. In all honestly…not even close, at least not yet, but the beverage brand is now generating around $2 million in tracked channel retail sales monthly. Though, with its Nestle strategy partnership, and intentionally throttled distribution strategy right now, Unwell Hydration could easily see substantial growth soon. But if you’re curious how that compares to the market leader Gatorade…let’s just say the PepsiCo brand generates basically 10x that retail sales amount every single day.