A famous comedian once said, “God has a sense of humor. If you don't believe me, tomorrow go to Walmart and just look at people.” And if you think that’s harsh…you’ve probably never been lucky enough to experience the hilarious blog “People of Walmart.” But what if I told you that grim picture of the Walmart customer base isn’t exactly true any longer? Yes, U.S. households making less than $50,000 annually still account for the largest share of Walmart’s average monthly active users. But according to a recent Brick Meets Click report…Walmart’s most affluent segment (households making more than $200k annually) has now expanded to 8% of the total. Walmart has been prioritizing affluent households during this “flight to value” economic period because they spend on average 1.5x more monthly on groceries compared to households in the lowest income bracket.