What keeps the CEOs of beverage conglomerates like The Coca-Cola Company, Pepsico, and Anheuser-Busch up at night worrying? I’d guess you initially considered the normal propaganda that “sugar is bad” or “alcohol is terrible,” but there might be a bubblier culprit that ends up creating the most discomfort. Today, around two-thirds of adults experience regular digestive symptoms like gas, bloating, and abdominal pain. Specifically, the most noticeable rise is in patients experiencing irritable bowel syndrome and GERD. And what does every list on the internet suggest (lifestyle change wise) if you want to help control digestive symptoms? That would be the avoidance of carbonation in soft drinks and beer! So, how long before the newest “trend” in packaged beverages will be calling out carbonation levels on packaging (and marketing)?

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