AI is the heartbeat of CRISPR gene-editing, precision fermentation, and cellular agricultural when it comes to unlocking boundless consumer-centric food advancements. These deep-learning platforms can design ingredients from billions of edible sequences and apply parameters for producing them. And I know A LOT of you are probably saying, “that’s not natural and probably dangerous,” which I totally understand…but also consider the positive product development aspects of being able to pack more nutrition into products without sacrificing on taste. So, what does PepsiCo do with this powerful technology? It wanted to elevate the consumption experience for gamers who choose Doritos. Gamers download Doritos Crunch Cancellation software and when the technology is turned on, the software detects the crunching sounds and silences it within the gaming experience...while keeping the gamer’s voice intact. No word on when Doritos Silent will be integrated right into the actual flavored tortilla chips.

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