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Amidst booming demand for functional beverages…niche ingredients have found a catalyst to mainstream awareness and mass acceptance. Though, there’s a big difference when comparing (say) lion’s mane mushrooms, which meets the FDA definition of a dietary supplement…and kratom, even if plant-derived sources of the niche ingredient could align with natural wellness trends. And I get it…there’s obviously growing market demand for kratom, that (depending on dosage) supposedly delivers a boost of euphoric energy or sedative relaxation. But poor regulatory enforcement doesn’t somehow make it allowable by default. And maybe this is a spicy take, especially coming from someone (personally) holding strong libertarian views when it comes to adults consuming whatever they want, but I believe professionally that beer-affiliated DSD distributors selling high-margin products with kratom (or even hemp-derived THC beverages in certain states) are no different than all these independent specialty supplement retailers selling unauthorized peptides or prohormones.
By Joshua Schall4.8
1717 ratings
Amidst booming demand for functional beverages…niche ingredients have found a catalyst to mainstream awareness and mass acceptance. Though, there’s a big difference when comparing (say) lion’s mane mushrooms, which meets the FDA definition of a dietary supplement…and kratom, even if plant-derived sources of the niche ingredient could align with natural wellness trends. And I get it…there’s obviously growing market demand for kratom, that (depending on dosage) supposedly delivers a boost of euphoric energy or sedative relaxation. But poor regulatory enforcement doesn’t somehow make it allowable by default. And maybe this is a spicy take, especially coming from someone (personally) holding strong libertarian views when it comes to adults consuming whatever they want, but I believe professionally that beer-affiliated DSD distributors selling high-margin products with kratom (or even hemp-derived THC beverages in certain states) are no different than all these independent specialty supplement retailers selling unauthorized peptides or prohormones.

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