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Which of these numbers is largerâŠthe total contract value recently given to Juan Soto by the New York Mets or the total aggregate net income generated by CELSIUS energy drinks since launching 20 years ago? And if you thought that was a dig on Celsius Holdings (think again)! Instead, those remarks were pointed straight towards the sheer ridiculousness of todayâs Major League Baseball contracts. But regardlessâŠI have to take my cap off to the CELSIUS marketing team for the perfect timing around leveraging a highly anticipated ephemeral moment within professional sports. This brand ambassador announcement easily jumps to one of the most creative Iâve ever seen within the energy drinks market.
By Joshua Schall4.8
1717 ratings
Which of these numbers is largerâŠthe total contract value recently given to Juan Soto by the New York Mets or the total aggregate net income generated by CELSIUS energy drinks since launching 20 years ago? And if you thought that was a dig on Celsius Holdings (think again)! Instead, those remarks were pointed straight towards the sheer ridiculousness of todayâs Major League Baseball contracts. But regardlessâŠI have to take my cap off to the CELSIUS marketing team for the perfect timing around leveraging a highly anticipated ephemeral moment within professional sports. This brand ambassador announcement easily jumps to one of the most creative Iâve ever seen within the energy drinks market.

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