Allulose is a naturally occurring sugar found in fruits like figs and raisins. According to a recent batch of SPINS innovation index data, Allulose was absurdly out indexing all other sweeteners across the entire grocery store. So, why is allulose banned by Whole Foods Market…and not approved yet for use in Canada and Europe? Maybe because most Allulose is synthesized in a lab, most likely from corn…processed with a genetically modified enzyme. Is Allulose natural…Artificial…GMO or not GMO, heck I enjoy sucralose containing energy drinks daily, so I’m far from the sweetener police. But do the natural CPG entrepreneurs really think that studies showing “Allulose enhanced the GLP-1 activity in rodents” will help clear up the court of public opinion on the trending sweetener?

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