the Joshua Schall Audio Experience

[MONDAY MINUTE] Yogurt Market Gets Boost From "High-Protein Everything" & "Age of Ozempic" Trends


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Yogurt! Yogurt! I hate Yogurt! Even with strawberries. Maybe Rick Moranis doesn’t like yogurt because he also has the technology to blow up and then shrink people…but for the more than 37 million Americans with type 2 diabetes, yogurt consumption could be on the rise. That’s because the FDA just announced it will allow the first ever qualified health claim for yogurt…recognizing that three servings per week may reduce the risk of type 2 diabetes. Diabetes is a top 10 cause of death in America…which is partly why GLP-1 medications, that can help manage the disease, have become so popular. But even if those GLP-1 users are more concerned with weight loss, 42% of new yogurt launches “high in protein” claims…which has become a key nutrient gap that will need to be filled in the “Age of Ozempic.”

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