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So you've got a business idea, how do you know if it's good enough to take the leap? In this episode you'll learn a specific process for answering that question. Repeat founder Grant Butteriss shares one of the most valuable lessons he ever got in business (and the cost). Then, he shares a simple framework you can use to stress test your idea before taking the big bet. If you've ever wanted to do your own thing, but don't know where to start - this episode is for you.
Also in this ep:
01:30 Introducing Grant and His Background
03:08 Grant's Journey in Business
04:57 Challenges and Strategies in Business Growth
06:58 The Reform Story
19:19 Lessons from Business Failures
30:13 Validating Business Ideas
40:37 The Importance of Targeting Specific Groups
42:17 The Role of Connections in Problem Solving
45:12 Avoiding Common Mistakes in Customer Development
46:29 Balancing Passion and Pragmatism
50:38 Building a Business Model Hypothesis
55:57 Vitamin vs. Painkiller Solutions
01:07:13 Testing Customer Interest and Commitment
01:11:38 Overcoming the Fear of Failure
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