Host Jason Pereira interviews Dr. Charles Chaffin about Money Risk Inventory (MRI), a platform that transforms financial psychology from an "art" into a measurable science. Built on years of academic research, MRI moves beyond simple risk scores to objectively assess client biases, financial anxiety, and readiness for change. Chaffin explains how MRI’s suite of tools—including specialized modules for prospect conversion and client check-ins—uses colour-coded insights to help advisors understand a client's "money scripts" and communication style before they even step into a meeting.

The conversation explores how this psychological data creates stickier client relationships and more effective coaching, while teasing future plans for deeper AI integration to further personalize the planning process.

This episode is a must-listen for advisors who want to move past guesswork and use data-driven psychology to improve client retention and close more prospects.

Episode Highlights:

00:00 Welcome and Guest Intro

00:29 What Is Money Risk Inventory

01:00 Origins and Research Roots

02:31 What MRI Measures

03:24 Advisor Workflow and Colour Coding

04:17 Product Line and Packaging

05:20 Prospecting With Genesis

07:37 Client Action and Stages of Change

11:55 Communication and Learning Styles

12:56 Scripts, Advisor Bias, and AI

15:37 Coaching Over Knowledge

18:03 Feeling Heard and Trust

26:01 Future Roadmap for MRI

27:46 Rapid Fire Three Questions

32:55 Closing and Sponsor Message

Resources:

Facebook – Jason Pereira's Facebook

LinkedIn – Jason Pereira's LinkedIn

Woodgate.com – Sponsor

Money and Risk Inventory (MRI)

LinkedIn -  Dr. Charles Chaffin’s LinkedIn

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