Monster Beverage Corporation is finally considering a portfolio strategy that doesn’t solely focus on energy drinks, but is that the right move?

In June 2019, Monster Energy CEO Rodney Sacks said the beverage company had an appetite to look at alternative brands and to develop more beverages in the nonalcoholic…as well as the alcoholic market. With the non-compete just ending, will we see Monster Hard Seltzer, Monster CBD, or a ton of other beverage innovations in the next 12 months? That is if something else doesn't happen first...