Sarah Jansel (nicknamed The Shopify Queen) is a speaker, podcaster, and CEO of Jansel & Co where she and her team build, brand, and grow awesome websites - on Shopify, Subbly, and Kajabi. Sarah began her entrepreneur journey by launching a Shopify business in 2019 after over 20+ years working in corporate. Since then, Sarah has helped hundreds of clients build their own businesses through her coaching, consulting, project management, design and development services. Prepared to be inspired as we chat about her transition from HR into entrepreneurship, understanding your own limiting mindset and the biggest key to marketing in order to increase sales! I loved learning about Sarah’s thought process and approach to business in such a refreshing way, I hope you enjoy really digging into this episode with us!
Main Takeaways of This Episode:
• [6:20] What drew Sarah to HR and the non-traditional aspects she pulled from it to create success.
• [10:45] Taking opportunities whether it be within your own business or organization you work for and reflecting on if you are the one putting restrictions on yourself.
• [18:40] Starting and pursuing an idea even if you don’t have all the pieces right away.
• [22:40] Overcoming the fear of judgment from others when starting something new.
• [29:24] Understanding the particular services needed at certain stages of your business and whether or not to niche down.
• [39:54] The next step in developing that client experience through marketing after building a website for your business
• [45:00] Should you focus on your brand or the service/product aspect of your business first?
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