Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO.

1.  SEO Industry Updates:

•  Chat GPT releasing a search engine? Not yet...
• Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience").

2. Strategies for Adapting to The "New SEO":
   - Importance of engaging with customers and understanding their needs.
   - Aligning SEO efforts with technical requirements of modern search engines.

4. SEO Squad and How to Join:
   - Weekly meetings discussing SEO, branding, and online visibility.
   - Invitation to the "Supercharge Your SEO" 3-day challenge starting June 4, 2024, with live daily support in a private Facebook group.

5. Key Takeaways:

• Google's shift from a lexical to a semantic model in search
• "Vector Space Model" analogy with crayons.
• Word embeddings, both sparse and dense.
• Reflection on the evolution of SEO from simplistic keyword strategies to complex semantic understanding.
  
  

Join the "Supercharge Your SEO" challenge to future-proof your SEO strategy.
Article Referenced by Michael King

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