Social media has become entrenched in our society, replacing town squares and the water cooler as the place we come together to share our lives, our thoughts and our ideas.

But the internet can be a dangerous place, especially for kids, where predators lurk, scams are rife and content inappropriate for young eyes is readily available.

Even innocent trends can prove dangerous; think intense skincare regimes designed for 30- somethings becoming popular among little kids who just want to be like their favourite influencer.

So, it’s no surprise that new research has revealed parents are looking to delay their children’s entry into the world of social media – but are they fighting a losing battle?

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