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Selling more to your existing customers is often easier than capturing a new sale.
In Season 5, Episode 8 of The Pest Control Marketing Domination Podcast, we’re talking about upsells and sidesells—and how a few smart upgrades can dramatically increase revenue and profit in a pest control, wildlife, or lawn care company.
We walk through real-world math examples like:
What happens when you have 1,500 customers at $48/month
The impact of a simple $3 price increase
The revenue jump when 25% of customers upgrade by a modest monthly amount
Then we break down practical strategies to implement immediately:
How to structure Good / Better / Best service tiers
When to offer upgrades (initial close, technician visit, seasonal triggers, renewal reviews)
The highest-performing add-ons and “sidesells” that customers actually want
Simple scripts that position upgrades as better protection, not a sales pitch
A repeatable system to increase revenue per customer without needing more leads
If you want a clearer roadmap to increasing monthly recurring revenue and building a more profitable operation, this episode is for you.
Casey Lewis
[email protected]
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review
Thanks for listening—if you enjoyed the show, please subscribe, leave a 5-star rating, and share this episode with a fellow home-service business owner.
By Casey Lewis5
1313 ratings
Selling more to your existing customers is often easier than capturing a new sale.
In Season 5, Episode 8 of The Pest Control Marketing Domination Podcast, we’re talking about upsells and sidesells—and how a few smart upgrades can dramatically increase revenue and profit in a pest control, wildlife, or lawn care company.
We walk through real-world math examples like:
What happens when you have 1,500 customers at $48/month
The impact of a simple $3 price increase
The revenue jump when 25% of customers upgrade by a modest monthly amount
Then we break down practical strategies to implement immediately:
How to structure Good / Better / Best service tiers
When to offer upgrades (initial close, technician visit, seasonal triggers, renewal reviews)
The highest-performing add-ons and “sidesells” that customers actually want
Simple scripts that position upgrades as better protection, not a sales pitch
A repeatable system to increase revenue per customer without needing more leads
If you want a clearer roadmap to increasing monthly recurring revenue and building a more profitable operation, this episode is for you.
Casey Lewis
[email protected]
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google:
https://g.page/r/CT9-E84ypVI0EBM/review
Thanks for listening—if you enjoyed the show, please subscribe, leave a 5-star rating, and share this episode with a fellow home-service business owner.

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