Pest Control Marketing Domination Podcast

More Profit Per Customer: The Service Upgrade Playbook


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Selling more to your existing customers is often easier than capturing a new sale.
In Season 5, Episode 8 of The Pest Control Marketing Domination Podcast, we’re talking about upsells and sidesells—and how a few smart upgrades can dramatically increase revenue and profit in a pest control, wildlife, or lawn care company.

We walk through real-world math examples like:

  • What happens when you have 1,500 customers at $48/month

  • The impact of a simple $3 price increase

  • The revenue jump when 25% of customers upgrade by a modest monthly amount

Then we break down practical strategies to implement immediately:

  • How to structure Good / Better / Best service tiers

  • When to offer upgrades (initial close, technician visit, seasonal triggers, renewal reviews)

  • The highest-performing add-ons and “sidesells” that customers actually want

  • Simple scripts that position upgrades as better protection, not a sales pitch

  • A repeatable system to increase revenue per customer without needing more leads

If you want a clearer roadmap to increasing monthly recurring revenue and building a more profitable operation, this episode is for you.


Casey Lewis
[email protected]
(925) 464-8383

Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
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Thanks for listening—if you enjoyed the show, please subscribe, leave a 5-star rating, and share this episode with a fellow home-service business owner.

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Pest Control Marketing Domination PodcastBy Casey Lewis

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