There is this wonderful song written by Peter Allen in the 1970 s.  Everything old is New Again. In a way that song sums up where marketers are these days. When that song was written fifty years ago, television advertising ruled. Businesses used the platform to build awareness by reaching a wide audience with little concern about demographics.

It didn't matter who saw your message as long as you got in front of as many people as possible. The assumption was sooner or later someone would buy. Then along came digital media and especially social media marketing and suddenly marketers could target messages more precisely based on interests and demographics. Social media became a valuable tool to move prospects through the buyer's journey.

Unfortunately with changes in social media algorithms and more restrictions to protect user privacy we seem to be back in time.  We are forced to put lots of broad messages out there in  the hopes of driving someone to our website and email list.

Everything old is new again.  If you are looking to keep up with the changes and and find resources to stay in the game, check out  The Digital Toolbox 

You spend all of your resources trying to drive people to your website. But what do they do when they get there? Well if you goal is to generate leads and build your email list that's where a great landing page comes in. 

Co-hosts of the System to Thrive Podcast, Jennie Wright and Alyson Lex say  your page has to grab their attention right away and that's a combination of how the page looks and the copy that's on the page. We buy with emotion and justify with logic, so the page needs to feed both parts of the customer. 

About Jennie and Alyson

One of my all-time favorite movies is The Sound of Music. While I love most of the songs, the scene where Maria teaches the children to sing, is definitely on top of my list. say.

She explains, when you read you begin with ABC, when you sing you begin with Do Rei Mi. She breaks down all of singing into those three simple notes. It occurred to me while I was watching the rerun the other night that marketing has three little notes as well, the customer, their problem and your solution.

If you master those three elements your marketing will be singing in no time!

Scott Murray thinks today's marketers have to stop selling, promoting and clinging to outdated strategies and tactics.  Instead they need to create content to spark engagement,  conversation and inspiration from their audience.   

As we've moved from print to digital, control has shifted from the marketer to the consumer.  They decide when they will stop and look at your content and when they will scroll right by.  To earn their attention,  you need to put the right content on the right platforms.  And don't be afraid to share information.  Some of the best content answers real questions prospects have when they are ready to buy. 

About Scott

With 20 years of experience in content marketing and production - which evolved from print to video, podcast & social media, Scott is the host of the GET THE MESSAGE podcast. 

How well is your business performing?  Key Performance Indicators help you answer that question.  A KPI is  a quantifiable measure of performance over time for a specific objective. KPIs provide targets to shoot for, milestones to gauge progress, and insights to help you make better decisions.

A few things to keep in mind as you establish your KPI’s

• Directly tied to your objective. There are many things you can measure in your business, but KPIs are a unique subset which can be directly tied to an end result. What types of things should you consider to be KPI’s? For each business it’s different depending on what you are trying to accomplish including but not limited to: increased sales, reduced turnover, improved efficiency, and reduced errors.

READY TO START PLANNING YOUR METRICS?  USE OUR WORKBOOK TO GET STARTED. 

If you're like most business owners you've set lots of goals and in your life and you've never fulfilled them. It not be the goal, but because your decision making process that is creating the failures. Debra Sunderland explains we have three decision centers the head, heart and gut.  To often we let the head make the plans.  The problem is our brain, in an attempt to protect us, anticipates risk and sets limits. She advocates for letting your heart and your passion drive your goals.

About Debra Sunderland

Debra Sunderland knows what it takes to move from defensive thinking to conscious leadership. She spent her whole life as an overachiever and thanks to a near-death cycling accident, she has made it her life’s mission (and her team’s) to coach CEOs, executives, and leaders to accept their Genuis-Ship (link to the definition of this) and become the conscious leader that they are called to be in order to be clear to do what they are here to do.

When you started your business you probably assumed that sooner or later you would get around to building a life to go with it.  According to guest Nicole Bandes, that is not necessarily the best way to approach things. She believes you can actually build a successful business around your amazing life.

The trick is to stop defining success based on how others define it and focus on what is important to you. Then understand that you won't find balance, because life is not 50/50.  There are times your business will need more attention, and it is ok to do that, as long as you also make time for the other things in your life. 

About Nicole

After losing her 17 year old son, Nicole Bandes discovered her purpose: encourage others to make time for what matters most. In 2017, Nicole founded Virtual A Team, a virtual services agency helping overwhelmed coaches and consultants who want to define success by the wealth of their lives, not the size of their bank accounts. Nicole now walks the walk working less than 20 hours a week and also hosts the Coach’s Copilot: Your Online Business Manager podcast.

----more----Every woman has that little black dress in her wardrobe. Classic in design it is not too trendy and not too stodgy.  It is incredibly versatile. With the right accessories, jackets, scarves or cool shoes it is perfect for every occasion, year in and year out. 

And every smart marketer knows that email is their little black dress. It goes well with all of the other elements in your marketing wardrobe. From the hottest marketing trend to the most basic marketing campaign, email makes all your other marketing more effective. 

Updating your website? Promote it on email. Building your social community? Reconnect with your audience through email.

As you're planning your marketing wardrobe for next season, don't forget email, your little black marketing dress. 

So you think you've got distractions and can't start a business. Well my guest, Renee Harris has nine children and still found a way to build a six-figure business.  How did she balance the demands of a family and the demands of running a business?

Renee explains. " We didn't start with 9 kids when we started a business and just like when you have kids normally you don't get them all at once and normally a business doesn't just fall in your lap. " 

She didn't try to do everything at once, focusing on a few things and let the business and the family grow.  She built strategies to engage her children in the process and keep them occupied, when she needed to work on the business.

About Renee

She is the founder of MadeOn - a unique handcrafted skincare product  line specifically for dry, cracked skin. What started as a simple farmer's market booth has grown into 6-figure online business. 

Social media and content marketing should be fun.  If you are not feeling the fun in the content you are creating then your audience is probably bored, and so are you.

But it doesn't have to be that way.  Guest Elizabeth Ruth suggests when you start with a clear brand voice it is easier to create content which entertains and is memorable enough to help you sell products. 

About Elizabeth Ruth. 

Elizabeth is the Owner and Chief Copy Writer for ER Marketing Services. The agency empowers business owners to attract incredible clients, connect with their audience, and establish their industry authority. Elizabeth and her team specialize in designing marketing strategies and writing content for websites, blog posts, social media, and emails or newsletters.