The only skill that matters now is marketing. But you need to prioritise becoming a good lawyer before you become a good marketer.

Success as a lawyer isn't about being the smartest person in the room. You need to think like an entrepreneur and act like a marketer, being great a law is now just a baseline requirement.

Most lawyers get years into the profession and realise they have to be a great sales person as well as a great lawyer.

In this episode, Brandon Renken, trial partner at Mayer Brown covers why it's so important to be a great marketer in law and HOW you can do it.

Find out about Brandon Renken here:

https://www.linkedin.com/in/brandon-renken-91b7937a/

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We're Helen & Holly.

We do expert marketing for lawyers and law firms. 

Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.

We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.

Here’s what we offer:

• Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.
• Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.
• LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.
• Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.
• Podcasting services: Build authority, connection, community through the power of influence

 Contact us here:

https://www.linkedin.com/in/holly-cope-digitalnomad/ 

https://www.linkedin.com/in/helenpamely/ 

Introducing: The LinkedIn Starter Pack for Lawyers

The ULTIMATE starter pack for LinkedIn for lawyers: 11 interactive tools designed to elevate your personal brand and turn connections into clients.

From optimising your profile, to mastering content creation, with 30 scroll-stopping frameworks and magnetic hook formulas. Learn how to network like a pro, position yourself as the go-to expert in your niche, and never run out of content ideas with our ideation guide and strategy worksheet.

https://helenpamely.com/the-linkedin-starter-pack-for-lawyers/

Hosted on Acast. See acast.com/privacy for more information.

We're running a 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 𝗳𝗼𝗿 𝗟𝗮𝘄𝘆𝗲𝗿𝘀. Doors CLOSE 31st JANUARY 2025

⭐ 𝟯 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀: 𝘁𝗵𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝘁𝗼 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘂𝗰𝗰𝗲𝘀𝘀

(profile optimisation, writing killer posts, and landing your ideal clients)

⭐ 𝗟𝗶𝘃𝗲 𝗤&𝗔 𝗰𝗮𝗹𝗹𝘀 𝗼𝘃𝗲𝗿 𝟯 𝘄𝗲𝗲𝗸𝘀

⭐𝗜𝗻𝘀𝗶𝗱𝗲𝗿 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗴𝗿𝗼𝘄 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻

Join here: https://vist.ly/3mt5vif

LinkedIn is the most underrated tool for lawyers.

You’re not taking full advantage.

Think about it, in law, we need to:

-Build trust among clients & other professionals

-Position ourselves as the experts

-Network

It’s much easier when you have a platform that can do this AT SCALE for you.

As lawyers, we often hear the same advice: network, build your reputation, and let your expertise speak for itself.

But let’s be honest, traditional networking has its limits.

And relying solely on word-of-mouth feels outdated in 2025.

Enter LinkedIn: the ultimate game-changer.

This platform isn’t just about having a professional profile.

It’s a space where you can position yourself as a thought leader,

build relationships,

and attract opportunities

...without leaving your desk.

When we started showing up on LinkedIn consistently, everything changed.

We stopped chasing clients, they started finding us.

We stopped cold-pitching ideas, opportunities began landing in our inbox.

Here’s what makes LinkedIn so powerful:

👉 Visibility: Posting insightful content positions you as the go-to lawyer in your niche.

👉 Authenticity: Sharing your story builds trust and reliability, key for attracting clients.

👉 Engagement: Every comment, message, and connection is a chance to deepen relationships.

The best part?

You don’t need to be “viral.”

You need to be valuable.

In a profession built on trust and relationships.

LinkedIn is where you can grow both, at scale.

Join The LikedIn Academy for Lawyers: The Starter Series

here: https://vist.ly/3mt5vif

Hosted on Acast. See acast.com/privacy for more information.

One of the most common questions lawyers ask us is: how do you build a personal brand on LinkedIn in a professional and authentic way that won't get me fired. Today we're sitting down with William Peake, the global managing partner of Harneys, an international law firm.

He explains how and why he started posting on LinkedIn, why it's great for business and law and how lawyers can build their own personal brand on the platform without being controversial.

We also discuss how leadership can step up to make law a better place.

You can find and follow William here:

https://www.linkedin.com/in/william-peake-368953143/

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We're Helen & Holly.

We do expert marketing for lawyers and law firms. 

Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.

We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.

Here’s what we offer:

• Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.
• Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.
• LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.
• Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.
• Podcasting services: Build authority, connection, community through the power of influence

 Contact us here:

https://www.linkedin.com/in/holly-cope-digitalnomad/ 

https://www.linkedin.com/in/helenpamely/ 

Introducing: The LinkedIn Starter Pack for Lawyers

The ULTIMATE starter pack for LinkedIn for lawyers: 11 interactive tools designed to elevate your personal brand and turn connections into clients.

From optimising your profile, to mastering content creation, with 30 scroll-stopping frameworks and magnetic hook formulas. Learn how to network like a pro, position yourself as the go-to expert in your niche, and never run out of content ideas with our ideation guide and strategy worksheet.

https://thelinkedinacademyforlawyers.com/the-linkedin-starter-pack-for-lawyers

Hosted on Acast. See acast.com/privacy for more information.

Lawyers are notoriously risk averse. We're trained to avoid risk, but it can hold us back in our career and personal life. Sticking to safe roles, or staying in roles that don't serve us. sometimes avoiding risk can be the riskiest move of all.

Today Holly Cope and Helen Pamely are chatting with Kristian Bradshaw. Kristian is a Partner at Hunton Andrews Kurth LLP, specialising in project development, project finance and M&A transactions in the energy and infrastructure space.

Find out more about Kristian here: https://www.linkedin.com/in/kristianbradshaw/

We discuss why lawyers are so risk-averse and why this mindset can hold them back.

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We're Helen & Holly.

We do expert marketing for lawyers and law firms. 

Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.

We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.

Here’s what we offer:

• Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.
• Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.
• LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.
• Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.
• Podcasting services: Build authority, connection, community through the power of influence

 Contact us here:

https://www.linkedin.com/in/holly-cope-digitalnomad/ 

https://www.linkedin.com/in/helenpamely/ 

Introducing: The LinkedIn Starter Pack for Lawyers

The ULTIMATE starter pack for LinkedIn for lawyers: 11 interactive tools designed to elevate your personal brand and turn connections into clients.

From optimising your profile, to mastering content creation, with 30 scroll-stopping frameworks and magnetic hook formulas. Learn how to network like a pro, position yourself as the go-to expert in your niche, and never run out of content ideas with our ideation guide and strategy worksheet.

https://helenpamely.com/the-linkedin-starter-pack-for-lawyers/

Hosted on Acast. See acast.com/privacy for more information.

Negotiation is a critical skill for every lawyer. It’s about more than deals, it’s about building trust, listening deeply, and creating win-win outcomes.

Effective negotiation shapes results, strengthens relationships, and drives success.

Master it, and you’ll lead the conversation.

With over 25 years of experience in IT and telecommunications, John is a seasoned leader and expert negotiator, having successfully led multi-million-dollar contracts and complex projects. He’s built high-performing teams, driven organisational transformation, and facilitated process redesigns.

A skilled entrepreneur and international speaker, John brings a wealth of expertise in negotiation and leadership across global markets.  

Do you need some wisdom or strategic input from someone with decades of real-world experience? Someone to develop or negotiate your next services contract? You’ve found the right person.

John Matthews is a proven leader in rapid growth, restructuring and mature business environments with experience in developing and maintaining relationships at all executive levels.

Contact John here: https://www.linkedin.com/in/john-matthews-7051a869/

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We're Helen & Holly.

We do expert marketing for lawyers and law firms. 

Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.

We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.

Here’s what we offer:

• Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.
• Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.
• LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.
• Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.
• Podcasting services: Build authority, connection, community through the power of influence

 Contact us here:

https://www.linkedin.com/in/holly-cope-digitalnomad/ 

https://www.linkedin.com/in/helenpamely/ 

Introducing: The LinkedIn Starter Pack for Lawyers

The ULTIMATE starter pack for LinkedIn for lawyers: 11 interactive tools designed to elevate your personal brand and turn connections into clients.

From optimising your profile, to mastering content creation, with 30 scroll-stopping frameworks and magnetic hook formulas. Learn how to network like a pro, position yourself as the go-to expert in your niche, and never run out of content ideas with our ideation guide and strategy worksheet.

https://helenpamely.com/the-linkedin-starter-pack-for-lawyers/

Hosted on Acast. See acast.com/privacy for more information.

Bradley Collins, the CEO and co-founder of Legal Tech Talk is in the process of building the world’s largest legal sector conference - with the aim of becoming the #1 catalyst for transformation and positive change in the legal world.

Today we are picking his brain about how he is creating HUGE change in the legal sector, with hundreds of speakers attending Legal Tech Talk from the world's top law firms and legal tech companies. We chat about how he's building the event, how he managed to get key lawyers and people of influence in the industry to speak and his journey of tapping into an industry he was an outsider of.

The legal industry is experiencing a major transformation, it's not the same industry it was a few years ago. Legal professionals who want to be successful need to stay up-to-date on the latest trends and technologies. LegalTechTalk is the place to learn about the latest innovations in legal technology and how you can use them to improve your practice.

Find out more about Legal Tech Talk:

https://www.legaltech-talk.com/

Find out about Bradley here:

https://www.linkedin.com/in/bradleycentaurcollins/

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We're Helen & Holly.

We do expert marketing for lawyers and law firms. 

Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.

We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.

Here’s what we offer:

• Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.
• Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.
• LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.
• Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.
• Podcasting services: Build authority, connection, community through the power of influence

 Contact us here:

https://www.linkedin.com/in/holly-cope-digitalnomad/ 

https://www.linkedin.com/in/helenpamely/ 

Introducing: The LinkedIn Starter Pack for Lawyers

The ULTIMATE starter pack for LinkedIn for lawyers: 11 interactive tools designed to elevate your personal brand and turn connections into clients.

From optimising your profile, to mastering content creation, with 30 scroll-stopping frameworks and magnetic hook formulas. Learn how to network like a pro, position yourself as the go-to expert in your niche, and never run out of content ideas with our ideation guide and strategy worksheet.

https://helenpamely.com/the-linkedin-starter-pack-for-lawyers/

Hosted on Acast. See acast.com/privacy for more information.

🎙️I'm uncovering my LinkedIn secrets in the latest “Talking Deals With David” LinkedIn Live conversation with the amazing David Edgar M&A partner at K&L Gates.

Learn how to sell anything through the art of persuasive writing - ie: copywriting.

I tell David how I grew my podcast through the power of words.

This is what me and co-host Helen Pamely are always talking about.

Join our newsletter for free here:

https://app.gohighlevel.com/v2/preview/NdGECo8l8fcRvNgQL7LR

We've combined our years of knowledge, & experience in the legal industry.

We've leveraged our unfair advantages: creativity & expertise in the legal industry.

Now we do this:

- Manage & ghostwrite for legal company pages

- Ghostwrite for individual lawyers to build their personal brands

- Run a LinkedIn training academy designed for lawyers

-Share our insights on More Than A Lawyer podcast.

Find out more:

- LinkedIn Academy for Lawyers:

Ready to crack LinkedIn?

We've completely SOLD OUT tickets for our autumn cohort.

JOIN the waitlist to be notified about our next cohort here:

https://helenpamely.com/the-linkedin-academy-for-lawyers/

- LinkedIn Company Page Management & Ghostwriting

Build a magnetising company brand.

Be the go-to firm for your ideal clients.

Hosted on Acast. See acast.com/privacy for more information.

Law firms that treat law as a business will thrive.

It’s time for the legal industry to evolve.

The entrepreneurial mindset isn’t just for startups, it’s the future of law firms.

Today we're talking with Ian Bagshaw. Ian, an unstoppable force in the legal world, his career includes being the Co-Head of Private Equity at Linklaters and global co-head of private equity at White & Case.

After retiring from law, he's back as the London Office Managing Partner of Perkins Coie.

Beyond his legal career, Ian is the Chair of Zero Gravity, a groundbreaking platform dedicated to empowering ambitious students from low-opportunity backgrounds to access top universities and careers through mentoring, scholarships, and exclusive opportunities.  

In this conversation we talk about how the industry is shifting, how to redefine talent acquisition in the legal industry, particularly focusing on low-income, high-talent individuals and how to create an environment that nurtures talent

Contact Ian here:

https://www.linkedin.com/in/ianbagshaw/

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We're Helen & Holly.

We do expert marketing for lawyers and law firms. 

Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.

We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.

Here’s what we offer:

• Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.
• Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.
• LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.
• Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.
• Podcasting services: Build authority, connection, community through the power of influence

 Contact us here:

https://www.linkedin.com/in/holly-cope-digitalnomad/ 

https://www.linkedin.com/in/helenpamely/ 

Hosted on Acast. See acast.com/privacy for more information.

Law has long been a profession reserved for the elite, a space dominated by privilege and wealth, accessible only to those with connections or means. But the industry is shifting, and the gates are opening.

Now more than ever, what sets you apart isn’t just technical expertise or prestige.

In this conversation I'm talking with Patrick McCann director of learning at Linklaters, training committee chair of the City of London Law Society and co-CEO of City Century designed to empower students from diverse backgrounds to pursue a career in law they may have never thought possible.

Today, Patrick opens up about his own challenges breaking into the legal profession, the obstacles faced by aspiring lawyers from diverse backgrounds, and how the industry is evolving.

Contact Patrick here:

https://www.linkedin.com/in/patrick-mccann-066017207/

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We're Helen & Holly.

We do expert marketing for lawyers and law firms. 

Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.

We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.

Here’s what we offer:

• Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.
• Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.
• LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.
• Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.
• Podcasting services: Build authority, connection, community through the power of influence

 Contact us here:

https://www.linkedin.com/in/holly-cope-digitalnomad/ 

https://www.linkedin.com/in/helenpamely/ 

Hosted on Acast. See acast.com/privacy for more information.

We have created a LinkedIn starter pack for lawyers.

It's interactive, it's filled with all of our knowledge about leveraging LinkedIn to become a thought leader, win clients, and make connections.

It's your ultimate guide.

Here it is:

Your LinkedIn Start Pack

https://helenpamely.com/the-linkedin-starter-pack-for-lawyers/

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We're Helen & Holly.

We do expert marketing for lawyers and law firms. 

Helen Pamely, a former Magic Circle lawyer and law firm partner, and Holly Cope, the world’s #1 legal tech and innovation influencer and creator of the More Than a Lawyer podcast.

We have grown a combined following of over 50,000. We are experts in building an influence and strong brands on LinkedIn.

Here’s what we offer:

• Legal Company Page Management & Ghostwriting: Crafting compelling content to elevate your firm’s presence.
• Personal Brand Ghostwriting for Lawyers: Helping individual lawyers stand out and build authority.
• LinkedIn Academy for Lawyers: A tailored training program to master LinkedIn and grow your influence.
• Corporate LinkedIn Training: Empowering teams with the skills to maximise LinkedIn’s potential.
• Podcasting services: Build authority, connection, community through the power of influence

 Contact us here:

https://www.linkedin.com/in/holly-cope-digitalnomad/ 

https://www.linkedin.com/in/helenpamely/ 

Hosted on Acast. See acast.com/privacy for more information.