What is floral marketing? Hafsa Lewis of Hafsa & Co joined me live yesterday to answer that very question. We also chatted about working with other companies, brand activations, flay lays, current projects, future plans and so much more!  Show notes & video replay: https://blog.mayesh.com/mwm-floral-marketing-with-hafsa-lewis  If you enjoy our podcast, we would love for you to leave us a review!!

Mornings with Mayesh: Floral Marketing with Hafsa Lewis

Each month, Yvonne Ashton and her flower friends get together to chat about flowers and floral design, answering your questions, discussing top social media news, and interviewing special guests to help keep you inspired! If you are a floral professional be sure to subscribe to this podcast.

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Management & Marketing

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Marketing

Angelina Prikhodko, the owner of Fleur Studio, offers valuable advice and insights for running a successful retail flower shop. From the importance of building a strong relationship with a sales rep to the significance of branding and niche, Angelina shares her experiences and lessons learned. She also discusses her plans for the future, including opening a second Fleur Studio location and potentially offering teaching and training services. Angelina's passion for retail floristry and her desire to help others in the industry make her a valuable resource for aspiring and current retail florists. Visit our blog for the transcript and video replay: https://blog.mayesh.com/mwm-retail-florist-angelina-prikhodko 

Retail Florist, Angelina Prikhodko

Join us in this captivating episode of Mornings with Mayesh, where Yvonne Ashton is joined by David Dahlson, Amy Balsters, and Joey Azout from Alexandra Farms to delve into the enchanting world of garden roses. Gain valuable insights into the meticulous care and cultivation of these exquisite blooms, discover their favorite varieties, tips for weddings & events, and get a sneak peek at the upcoming releases. Visit our blog for the transcript and video replay: https://blog.mayesh.com/mwm-alexandra-farms-feb2024  

Alexandra Farms

Abby has taken our sustainability conversation to another level while taking on topics of sustainability within retail and sympathy design. I’m excited to be able to dive in deeper with her while discussing the importance of profitability, imposter syndrome, barriers to sustainable practices for the average florist, and more! Visit our blog for the transcript and video replay: https://blog.mayesh.com/mwm-abby-chick-sustainability 

Abby Chick & Sustainability for Retail Florists

Ryan O'Neil, the CEO and founder of Curate, joined Yvonne in a live session aimed at equipping us with the knowledge and strategies we need to thrive in the upcoming year of 2024. With his wealth of expertise and innovative mindset, Ryan delved into a plethora of pivotal topics that lie at the heart of business success. Among the crucial subjects that we explored were: pricing strategies, a vital component in any business's growth and profitability, automation to elevate efficiency, goal setting, evaluating cash flow needs - the lifeblood of any business, and finally technology  We truly hope that this engaging conversation with Ryan leaves you feeling empowered and equipped with invaluable knowledge and strategies to conquer the challenges and seize the opportunities that lie ahead in 2024. Visit our blog for the transcript and video replay:  https://www.mayesh.com/blog/mwm-florist-prep-2024-with-ryan-oneil

Gearing up with 2024 with Ryan O'Neil

In support of Breast Cancer Awareness month, Yvonne sat down for an interview with Brooke Raulerson AIFD, CFD, a floral designer who is battling breast cancer. Brooke bravely shares her journey and emphasizes the importance of self-advocacy and support. She discusses her experience with doctors and the need to push for answers and second opinions. The heartbreaking fact is that if it weren't for Brooke's tenacity and determination to get answers, she may not have been around to share her story!! Brooke also highlights the overwhelming support she has received from her family, friends, and clients. She talks about staying positive and relying on her faith during this challenging time. Brooke encourages others to share their stories and not settle for inadequate answers when it comes to their health. We hope that you listen to the entire interview and share it with your friends and family - we can all learn from Brooke's story! Visit our blog for the transcript and video replay:  https://www.mayesh.com/blog/mwm-breast-cancer-advocate-brooke-raulerson 

Mornings with Mayesh: Floral Marketing with Hafsa Lewis

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