Have you ever felt like you're doing all the right things in your business – listing, leasing, managing – yet still feel invisible in a crowded market?

Let me tell you a secret... It’s not just about being good at what you do – it’s about letting people see the magic that makes you different.

In this episode, we’re talking about something that can truly transform your career and your business – personal branding. And I’m not just talking about pretty headshots or a colour palette (although we’ll touch on that too). I’m talking about the kind of brand that builds trust, draws in dream clients, and keeps your name front of mind – even when the market gets tough.

We’re diving into how your story, your values, and your vibe can create deeper connections and serious impact. I’ll walk you through the simple but powerful ways to boost your online presence, showcase your unique voice, and finally stand out in a sea of sameness.

Whether you're an independent BDM, a property manager wanting to grow your influence, or leading a team ready to shine – this episode is packed with actionable steps to help you start building a brand that’s authentic, magnetic, and unforgettable.

 ”The Agents that can use AI well will win the new era. And that means using AI well to do the things that AI can do so it can free you up to do the things that AI can't do. And so what I see is the ‘AI can't do’s’  is the building relationships and having real empathy with your clients. If AI can free you up to do more of that, then I think that's how you win.” - Sam Mclean

We cover:

• The role of AI tools in enhancing productivity and efficiency in property management and real estate.
• Importance of large language models (LLMs) like ChatGPT and Claude for communication and content creation.
• Development and application of custom AI agents for automating tasks such as email management and client communication.
• Use of customer profiling tools to personalize client interactions and improve service outcomes.
• AI's capabilities in conducting market research and competitive analysis for real estate professionals.
• The significance of maintaining consistency and transparency across online platforms for better client trust and AI rankings.
• Strategies for overcoming fear and overwhelm associated with adopting AI technologies.
• The future potential of AI in real estate, focusing on personalization and emotionally intelligent interactions.
• Recommendations for personal development resources and tools to enhance skills in the context of real estate.
• The balance between leveraging AI for operational tasks and maintaining human connection in client relationships.

Join my new FREE  Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Sam Mclean

https://www.instagram.com/samanthamclean/?hl=en

https://samanthamclean.com/

https://smartlink2.metricool.com/public/smartlink/eliteagent

https://www.linkedin.com/in/samanthamclean/

https://www.facebook.com/samanthamclean1

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum