I’m diving into one of the hottest topics in our industry right now: building a powerful personal or professional brand on social media. It’s something I get asked about constantly, and the truth is, whether you’re a BDM, property manager, or agency owner, your online presence is your digital handshake–it matters more than ever. I’m joined by a social media expert who shares game-changing insights on how to show up online with confidence, clarity, and consistency.

We unpack the platforms you should be focusing on (hint: Instagram and LinkedIn are gold), the power of reels and carousels, and how to finally stop overthinking your content. If social media has ever felt overwhelming or like a total time suck, this conversation will shift your mindset. We talk about real strategies for staying consistent, creating authentic content, and making it all feel less like a chore and more like a magnet for your dream clients.

In this episode, I also introduce two tools that can seriously lighten the load–Cameo, the property management software streamlining how we work, and my own Done For You Services that helps you show up online without the stress. This episode is packed with value, real talk, and practical steps to help you build a brand that gets noticed. If you’re ready to elevate your presence and attract more leads, don’t miss this one!

“If you're not active on the various social media platforms out there, customers forget you exist and begin communicating with your competitors.” - Charlize Walker

We cover:

• Importance of building a personal or professional brand on social media for property management and real estate.
• Overview of social media usage statistics and their implications for businesses.
• Benefits of social media for businesses, including cost-effective marketing and enhanced customer service.
• Discussion on selecting the most effective social media platforms for target audiences.
• Types of content that perform well, particularly video content like Instagram reels and carousel posts.
• Emphasis on showcasing the personal side of businesses to engage audiences.
• Introduction of Cameo, a property management software designed to streamline operations.
• Overview of Done For You Socials, a service that assists real estate professionals with social media management.
• Strategies for content creation and client involvement in the social media process.
• Success stories highlighting the impact of consistent social media posting on business growth.

Join my new Course - DIGITAL AND AI ACADEMY🔥

Take a look at everything you’ll get inside here

If you missed my NEW Masterclass - 5 Mistakes Keeping You Invisible Online🔥

Watch the REPLAY HERE

Connect with Done For You Services:

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

DFYS Black Friday Sale

https://dfys.mykajabi.com/black-friday

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum